Why can't Yang Yuanqing be used to millet?

Yang Yuanqing did not name the millet for a meal, but why did this wonderful millet make more money? However, criticizing the quality and service of Xiaomi does not necessarily involve "Internet thinking." This is not a good cook with a chef. It has nothing to do with the knife he holds. It is a reason.

Yang Yuanqing’s opinion on “Internet thinking” at the Yabuli Forum has drawn attention.

He said this: Some companies try to outsource the other parts of the value chain. They focus their attention on the marketing link. They want to achieve rapid success. They have to invest in money from the capital market. They don't think about how to practice their internal strength. How to do research and development, control product quality, manage the supply chain, and improve after-sales service, this business model will ultimately not work. They either make users always hungry, or have problems with product quality, after-sales service, and consumer complaints.

Although this remark was not named, "knowing people" all know that they are talking about Xiaomi.

The following remarks are based on "If Yang Yuanqing's arguments are to evaluate companies including Xiaomi" -

Xiaomi is indeed a wonderful work. At first, many people did not look at it. When he was big, he couldn't understand it. On what basis, can a mobile phone manufacturer that “outsources other links and focuses only on marketing” can spend 600 billion yuan for 4 years? (Of course, millet's published data seems to be less credible now that Xiaomi has been falsified by the exposure data in Taiwan.) This makes it difficult for bored heads to do R&D, manufacturing, and supply chain management.

Such an assessment, if it really meant that Xiaomi, contained two meanings, namely, disdain, incomprehensibility, and even some ambiguous teachings.

Some traditional industries have a similar "intellectual path" for Internet enterprise innovation. First, they don't see it, they don't understand it, and then they can't understand it. When it is out of sight, because it is still too small to be ignored, when it is already large, it affects your interests, and it cannot be used to it, but it appears to have some sadness.

Not long ago, when the bank evaluated Yu Bao, it was a similar logic: Is Yu Bao safe? Yue Bao knows what is risk management? What is the core competitiveness of Yuebao? What does Yu Baobao provide to the user for high yield? The balance treasures are silent and are only swallowed up by banks in the interest of silence.

Indeed, Xiaomi and Yue Bao really do not see any core competitiveness. But why is it all the rage? So there is the answer to "Internet thinking." The concept of Internet thinking was all the rage.

Some people have become so unappreciated by others that they have come to a certain degree with Internet thinking: Is Internet thinking a cure for all diseases?

Internet thinking cures all diseases? This is obviously a pseudo-issue. Has anyone ever said that Internet thinking can cure all diseases?

Yang Yuanqing said: "The Internet is not a substitute for everything. It cannot substitute for product innovation and cannot replace technology research and development, manufacturing and supply chain management." This sentence is very correct and is simply a truth. However, which student said that the Internet can replace everything? Such a statement is equivalent to erecting a target that does not exist.

However, Yang Yuanqing’s other word is the bullish target of Xiaomi’s problem: that is, users are always hungry, product quality, after-sales service are frequently problematic, and consumer complaints are constant.

When Xiaomi rushed along a bad road, these problems have been accompanied by: word-of-mouth marketing, making gimmicks, earning fans, and high rates of repair. The real problem is only one, product quality, service quality. In the case of some online explosions, there are indeed many people who criticize Xiaomi's products and services. However, with regard to the quality of products and services, what evidence is there to prove that it is inevitably related to "Internet thinking"? Is a mobile phone made by a company without internet thinking better than a mobile phone that flaunts Internet thinking?

Apple also has hunger marketing, Apple's quality has also been exposed by the People's Daily. This has nothing to do with Apple's Internet thinking.

In fact, to criticize Xiaomi's product quality and after-sales service, there is no need to let “Internet thinking” take responsibility. The Internet is, as Yang Yuanqing said, not so magical. It is a tool. It should neither be the root cause of a company's success, nor should it be the root cause of a company's failure. It should neither be the root cause of a company's high product quality nor should it be the root cause of a company's poor product quality. It's a tool. It's like a chef's knife. The chef's food is good or not, and it has little to do with the knives that cut vegetables.

Sometimes we tend to simplify the reasons for success and often simplify the reasons for failure. Just as Xiaomi sells its current success, many people boil down to internet thinking. If millet collapses in the future, it is estimated that some people will attribute this to Internet thinking.

If the problem of Xiaomi's products and services is partly attributed to the so-called Internet thinking, it is actually impossible to get used to the hypocrisy of Xiaomi, a company on the Internet. Millet’s deviant practice has made some people appreciate it and hate many people. I would like to admire Yang Yuanqing's other sentence in this speech: The core of the business is still doing a good job of providing good products and services.

The implication of this statement is that a company should be like a chef. The responsibility is to cook in a low-key manner. The goal is to bring out the dishes that make consumers feel amazing. The chef should be able to deepen his name rather than go to the customer. In front of that advertised himself as "cooking and cooking."

But the Internet has changed the original order. The cook can not go the unusual way, can have the opportunity to high-profile, even if his food is difficult to eat, there are even a lot of people pay the bill, and if he did only make progress, and may even be the myth of fans. What can be done about this?

When Xiaomi did not take the unusual road, and received a lot of people to pay orders, the challenge of the original order of the millet, is already a "cult" on the mobile phone rivers and lakes, it made fans Fan Money at the same time, but also offended the famous ideal. The order. The alienation of Xiaomi should have started long ago. Only different types of people have grown bigger now.

Thus, the famous decent school gave a prophecy: Such a business model will ultimately not work.