Before the release of iPhone X, there was a video that exposed its brand new black technology. The use of this new phone in the video miraculously created a magic gate in the middle of the street.
ARKit allows Apple to once again take the lead in the world
This black technology is currently the most popular ARKit. With the official launch of the new iPhone and iOS11, it officially came to us. With it, you can place virtual objects in the real world and you can also fix them when you move. In space.
Apple CEO Tim Cook recently said in an interview with The Independent that the new technology is like the first iPhone launched 10 years ago as an epoch-making start, and this time, Apple is standing again. The front end of the world. In other words, it will make the world magic and better for a long time to come.
Although the current debate on VR and AR technology is mixed, the reality has never been avoided because of these, but on the contrary has become more realistic, so is Apple. During the interview, Cook expressed his passion for the reality and the virtual world, and believe that they will all become better in the future!
Today, the head of the apple finally revealed his magnificent augmented reality plan, perhaps in some ways AR technology has changed the world.
Augmented reality technology uses virtual technology to calculate, map, and sense the surrounding environment. It puts virtual objects into the real world, and ARKit is one of the best tools. Through the iPhone, you can obtain highly detailed surroundings and information. Putting virtual objects in the real world is not just a popular application.
AR technology will surely become a necessity in the future
The most popular application on ARKit is IKEA's APP. Even if you stand in the living room, you can use it to move and place your favorite furniture. Look at the different wallpapers to see if they match. This is also ARKit. The most common one of countless applications.
Cooke claims that through augmented reality technology, the future shopping model will completely change. Today's shopping is nothing more than two modes: physical and online, but only through the iPhone and the new technology, people can always choose to choose clothes or other things in the store.
In addition to shopping, AR technology is slowly gaining popularity in education, commerce, and navigation applications. Cook also showed the independent newspaper some of the new achievements of developers, such as mountaineering apps that contain landscape information, can be on real desktops. Used AR games and much more.
Apple believes that the potential of Augmented Reality technology is infinitely huge. Cook said, "The ultimate AR will not be used by only some people, but everyone in the world!" Maybe AR applications are not yet abundant, just like the App Store is just online. At the same time, the future will become an essential daily life assistant for people.
ARKit Plants 15 Million Seeds for Apple
"In fact, Apple did not create any AR applications, just established a platform, framework, of course, all developers can use it to create their own applications," Cook said modestly.
"For us, we are constantly thinking about the complexity of locators and related software to get more and better ideas from them, stimulate the energy and passion of developers, and then write them into the system."
Now every developer who creates app for iPhone can now use ARKit. It only takes a few weeks to easily connect the created program with the virtual world. There are currently around 15 million developers in the world. Just like the "seeds" planted by Apple, in the future they all have the opportunity to "blossom the results" to create a fairly large-scale ecosystem.
This is why Apple is so confident in augmented reality technology and its own leadership in the industry.
Apple has been imitated but never surpassed
"Competitors are rushing to imitate what we have done, but none of them have reached our level," said Greg Joswiack, vice president of marketing at Apple.
Android is big, but its hardware limitations are so large that even Google cannot determine when new hardware that really fits into the phone will come. While people are still discussing Apple and Samsung fighting for the market leader in mobile phones, Apple's new product sales have already far exceeded other rivals.
More importantly, no matter in the AR field or other fields, only Apple can truly match its mobile phone software and hardware to form a unique advantage. For example, Google earlier launched the Pixel series of mobile phones with powerful VR capabilities, but its sales are very small.
"Because of the uncontrollable hardware and software of competitors, Apple has also gained a very strong position in the industry," Cooke said. "For Apple, the perfect combination of hardware and software, plus the App With the strong support provided by the Store, I think other competitors will have a hard time surpassing them."
For Cook, the massive application in the App Store is the key to success. When it was just released, it was subject to many people's skepticism. The rapid development and expansion of the content library scale quickly responded to these questions.
“Recall that when the 2008 App Store was just launched, people looked at the first batch of application assertions that it wouldn't be a big deal, and relying on it would not be successful. Then what you see today, and now you cannot imagine life. There is no application, your health can be an application, everything in finance, shopping, information, entertainment and even life can be an application, AR will be like this, and its future will be dramatic."
AR technology is still difficult to create the perfect equipment
In the course of the interview, he used Apple to create another world-changing technology.
He said: "People didn't pay much attention to the touch technology at first, but Apple has set a precedent in this field. To this day, you will find that our interaction with any software is entirely realized by it. That's why we use it. The long physical buttons are now declining. Now who would dare to use physical buttons to operate?"
ARKit is only for iOS, so it can only be used on iPhone or iPad, but what will Apple do in the future: Will it create a complete AR product instead of a platform?
Cook replied: "With the characteristics of AR technology, there is of course a wide range of applications, but it requires a lot of technical work to achieve. With the current progress, it can only be squeezed into devices like iPhones or iPads. ."
"First, the product itself needs to have a huge amount of processing power and a lot of sensor technology in order to solve the space problem. ARKit turned out to directly change the rules of the game for developers at this stage, only one iPhone can be in a short time. Make fun and interesting AR apps, which also grab a lot of potential customers for them. Imagine if it happens on other different devices, there will certainly not be such a big business opportunity, not to get up to 15 million development The passion for AR."
ARKit allowed Apple to become the world's largest AR platform overnight. There is no doubt that because of Apple’s move, more people will turn their attention back to AR technology. In the past, this technology was mostly used in Wear devices such as Google glasses. But to some extent it disrupted the AR market, and Microsoft HoloLens is not successful, but now Apple has once again brought AR technology to life.
Cook said: "There are a lot of rumors about Apple in the field of AR, usually we will not talk about the work carried out in this occasion, but now I can tell you that AR technology is not yet perfect, the required display technology And enough content is still a huge challenge. The angle of field of view and the quality of the image have not yet reached a certain level. But like other products, if Apple thinks it has a very high quality, then we will naturally announce it. "(There are patents that show that Apple is currently working on wearables, and ARKit's positioning is to help people build interest and ecology in AR.)
“We don’t care whether we are doing mice. We just want to do better and provide people with the best quality experience. But now, any product in the market will not be satisfied and recognized by everyone. Even I cannot. Meet the status quo."
To improve the world is what Apple really wants to do
Cooke does not deny that the future is coming. "Most of the technical challenges can be solved, but time is the key to the problem. No one can underestimate the future achievements and unknown possibilities of mobile phones."
Maybe Apple hasn’t realized that whether or not it will have glasses or a headset in the future, they’ve provided an augmented reality device for hundreds of millions of people around the world. If “iGlasses†appeared with iPhone X last month, then the world is sure. It will be better accepted AR technology, and now there must have been a large number of applications, while there will be more users experience AR.
When asked if Cook felt that taking the AirPods conversation with Siri was an augmented reality technology, he didn't answer positively but said, "I can imagine if audio becomes the key to AR technology in the future."
As Cooke said during the interview, he and Apple's work is dedicated to improving the world, not just to producing electronic technology products, and promises to continue supporting its App Store and technology data in the future, while continuing to continue Improve business and product diversity.
Although the "coming of the future is coming" is still a long time, I believe that Cook has the ability to use the black technology like ARKit to change the entire world, AR technology is also in its own way, and now children can use it to shuttle the stars Across the mountains, this will also inspire our next generation to change the world of the future.
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