"China Star" is a project of Sony Interactive Entertainment in China to support local development teams to develop console games for the global market. Last month, Sony announced the phased results of "China Star", including seven PlayStation 4 games and three PlayStation VR games.
Recently, at the Unreal Open Day Developers Conference, Shinichi Tei, President of Sony Entertainment, once again emphasized the PS platform's support to the Chinese development team.
He said that in addition to Sony’s introduction of high-quality games from abroad, Sony must also bring many outstanding domestic talent projects to the world and display them, in order to earnestly consider the benefits for Chinese developers.
At the same time, according to him, Sony is in contact with more game developers and will launch more Chinese-language works. The 10 games previously announced are just the beginning.
Tian Tianwu believes that it will be difficult to move into the global market in the short term, but a few years later, 1-3 of the most famous games in the world are from China's development team. This is when the “China Star†project is truly fruitful. .
At present, PS has become one of the most popular game platforms in the world and has a strong user base. According to the data released by Sony, the cumulative global sales of the PS4 reached 53.4 million units, and the number of CD-ROM and digital downloads reached 401 million, and PSVR sales reached 915,000 units.
Tian Tianwu said that although the PS platform has a huge user base, this year is expected to reach a three-fold increase, but the platform is not the protagonist, the real protagonist is the developer's project and can make works.
He believes that it is difficult to develop a console game, but developers should set their minds down and concentrate on polishing the content because the most important thing is the content of the game. Only the technology is just a shell.
Regardless of VR games or console games, Europe and the United States are relatively mature and have a relatively high market share. However, as domestic developers, they have a better understanding of the domestic culture and the market. For foreign markets, the exchange of competitiveness and culture may be much weaker. So, how can Sony help developers in the next 2-3 years?
Tian Tianwu said that China’s games are mostly PC-based or mobile games, but global console games account for 30%-40%, and the gap is very large. Therefore, China’s console game market is a blue ocean. The key is how to guide users. This requires two efforts. First, as a platform player, Sony and Microsoft need to build a host game ecosystem in China together with domestic host game developers. Second, developers need to develop excellent game content. It has been the third year for the Sony PS platform to enter China. Apart from the “China Star†program, it has also been working hard to build the culture, atmosphere and ecology of Chinese console games. Tractica
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