At around 7:50, the stage lights dimmed and Lao Luo appeared in the middle of the crowd's line of sight. The front row stood up and cheered and took out the black iPhone 7 Plus that had just arrived.
Old Luo is very good, the hammer is not bad, but it was a bit late.
The delay of tens of minutes in the conference is not a major event. The M1 postponed releasing the tail of “Silver Ten†one month later, and the Hammer venture was two years behind the older brother Xiaomi and missed the enthusiasm of the domestic mobile phone bonus.
The story of Hammer Technology Ventures is a dissatisfaction with the status quo and a high degree of confidence in taste and intuition; when it tries to bridge the gap between figurative needs and abstract development, it has been stuck in a vicious cycle of experience and scale. .
Luo Luo's each press conference was more stable than last year, more and more like a mature entrepreneur, and even deliberately not so interesting. He took a bit of bitterness and humiliation, hoping to wait to make up for the missing time.
one,
In the fourth year of Luo’s mobile phone operation, one can see that experience is not the biggest problem of the hammer. The experience of team expansion and years of real money has been exchanged for experience. Old Luo’s greater pressure comes from scale.
In the description of Lao Luo, many of the choices and attempts of Smartisan M1 are related to the scale:
For example, with the round Home button, on the basis of the devices provided by mainstream vendors, unless the black technology is mastered, the choice of the hammer on the appearance of the Home button is not much (the size of some sensors has not been customized).
For example, the mirror-stainless steel metal has no break in the middle of the box, and Lao Luo thanks for cooperation with Xingke Electronics. He said that he was very fortunate. The latter “had almost no money making†and succeeded in mass production on the M1 with a hammer. Process.
In more cases, dealing with suppliers, the hammer may encounter "because we are small, (when trying new things), everyone does not make money, and in the end everyone is unhappy."
Smartisan M1 uses Snapdragon 820, fingerprint unlocking and Sony's 23 million camera, but the first two are six months to a year later than the friendship business. Experience has gradually kept the hammer away from the embarrassment of people, but in the mobile phone hardware industry, it is impossible to enjoy the upstream technology earlier without scale.
two,
The Smartisan M1 can only be regarded as an affiliate in hardware. The most confident parts of Lao Luo are the X-Ray speech input method, Big Bang and One Step.
The signal flight input method is not unique to the hammer mobile phone, but this should be the “recommended†one of the highest voice input of the computer. At the earliest in 2012, Hammer hoped to have built-in XFX's offline voice function in ROM. Lao Luo had envisioned a "subversive" voice assistance program in Smartisan ROM, but later it could be seen that it was not implemented on T1. The official information provided by the official from Information Flight Information to Leifeng Net: At present, all technology related to intelligent voice in hammer products is provided by Information Flight.
Big Bang is an application for information processing and editing. It integrates the technologies of Business Card Almighty King, Sogou, and Delta Beast. According to the information known to Lei Feng Network (public number: Lei Feng network) : Card King Almighty provides image recognition technology, which can convert image information into text; Triangle Animal Science and Technology provides semantic analysis and understanding technology, in simple terms is to make a The text splits into several independent words like "explosions." Users can select the items they want from Big Bang's "broken" vocabulary and search, share and copy them directly.
Big Bang
One Step, this is a system-level toolbar. It is similar in appearance to the navigation bar of Samsung or Ubuntu Touch, but the main function is to send information shortcuts instead of the quick launch bar. It dramatically reduces the number of steps users need to send information by breaking through some of the underlying interfaces of the system. For example, through One Step, users can send 24 images to WeChat friends at one time; they can add a file to an email in two steps.
One Step
The SignalFly input method + Big Bang+One Step currently looks like a fast channel that simplifies information input, processing, and sending operations in multiple ways. Old Luo announced in the evening that Big Bang and One Step will be open source.
The technology partner of Big Band, CTO of Ultramarine Technology Co., Ltd. told us that in the cooperation of this product, they provide technology and the hammer is longer than the product. The two companies together put some new technologies into production and provide them to end users.
The open source of Big Bang and One Step means that more technologies such as image recognition and semantic understanding will be accessed, and at the Smartisan system level, they will be packaged into more applications.
It has also been pointed out that image recognition and voice input have long been new technologies in the industry, but it is thought that for these companies, tens of millions of exposures and direct access to millions of users are very attractive. Not to mention, prior to this, these technologies had few excellent examples of productization. The emphasis on Information Flight, Big Bang and One Step is a statement made by the hammer for technology companies.
three,
There is still a big trick behind the hammer. In the first half of this year, the hammer team expressed in the interview with a media that T3 is not their ideal product, T4 is. The team of Wu Dezhou, who has just joined the vice president of products, will also expand from 150 to 400 people. Note that this mainly refers to the product team of the mobile phone. In addition, there is a team that has not yet appeared, that is, Luo Zixiong's VR team is currently rapidly expanding.
The hammer is limited in size and hard to enjoy the early bonuses of the hardware upstream, but it is a good thing in some new technology areas and the open source community. These new technologies and bottom-oriented exploration make it out of "how the alarm clock is designed" and "repainting More than 100 icorn's like this.
An executive of a startup company who had earlier established technical cooperation with the hammer told Lei Fengwang that the hammer itself has invested heavily in advance technology research and development, although he refused to disclose details about the project to us. This also explains in part the cause of the huge loss of the hammer.