In addition to playing an ad title, how can a sponsor play on the NBA? Vivo this time in the NBA China game on the stadium to show everyone the vivo new integrated gameplay, viewing teams, off-site booths, on-site interaction and other elements of the mix and match, so vivo blue in the NBA game last night produced a wonderful chemical reaction.
The spectators detonated the NBA scene
Last night at the NBA China Games in Shanghai, as a cell phone partner, Vivo sent hundreds of spectators to help the NBA "support the field." The uniform dress and passionate cry make the fans in and out of the NBA remember this mobile phone brand with a bright blue background.
Live booth to play out the "flower" of the panorama
In addition to sending out the spectators, vivo also set up a booth for vivo smartphones in the Mercedes Benz Center. The former audience is familiar with the vivo brand, and vivo has 16 million soft light self-timer X7 phones.
Unlike other manufacturers who have been exhibiting at the same time, Vivo's booth in the NBA is full of thought. Not only beautiful models show their mobile phones, but they also have on-site panoramic selfies. As long as you stand under the flash, the panoramic camera will be able to shoot your 180° self portrait, especially cool.
Vivo peak decibel resounds through the field
Of course, the most eye-catching thing last night was the moment of Vivo's peak decibel. At the moment of this vivo, the audience's screen has become the blue and white of the vivo logo. Coupled with the passionate screaming and cheering of the vivo squad, the whole audience was infected with the enthusiasm of vivo. Vivo's youthfulness and vitality were transmitted to every audience on the scene.
The "Love" on the Bund
Vivo and the NBA's "affair" is certainly not limited to the stadium, and the interaction between the two sides has also extended beyond the arena. This is not the case. On the side of the Huangpu River in Shanghai, the NBA and vivo respectively contracted a building on the Bund to celebrate the successful cooperation. In the distance, we can see the full sense of CP.
Why vivo will choose to cooperate with the NBA
Vivo chose to cooperate generously with the NBA, not just to watch the NBA and basketball audience. It's because the NBA has long-term and gained higher brand recognition and recognition abroad. After years of rapid development, the domestic mobile phone market has entered a bottleneck. With the NBA's brand influence and coverage, vivo can capture more groups.
However, this is not the first time that vivo has worked hard on sports marketing. Prior to this, Vivo cooperated with the largest cricket league in the world, the Indian Cricket Super League, and won the seats for the 2016 and 2017 seasons.
In addition to cricket events, vivo is also working hard in the world's largest sport, football, sponsoring the European Cup and the Premier League. Vivo cooperates with the Premier League in depth and sponsors events in 2016 and 2017. The 12-team side of the season's LED displays the vivo brand, making the vivo brand shine like a soccer superstar on the field. From this point of view, vivo's strength in brand marketing is unprecedented in the history of domestic mobile phones.
Vivo was able to win the NBA and the Premier League in one fell swoop, which demonstrated the spirit of vivo's hard work and innovation. On the other hand, it was also Vivo's efforts in global brand building and crowd coverage.