On September 15th, Samsung, a world-renowned home appliance brand, for the first time took the opportunity to create a “dream home†for cross-border Tujia, and launched a gracious invitation to the public “to come to my houseâ€, not only refreshing the new tricks of cross-border marketing but also successfully opening up high-end life. Samsung's "Dream Home" is located in the heart of Beijing's CBD, equipped with a full range of Samsung high-end home appliances, demonstrating a highly technological, artistic and humane high-end lifestyle. With the official landing of Samsung's "Dream Home," the future of high-end, quality, science and technology, and artistic atmosphere has officially entered the present.
Samsung's "dream home" shines in the capital and is a breath of life in the future
The rise of the middle class, high-end appliances gradually become the mainstream
Under the rising background of the middle class, strong purchasing power has spawned a new round of consumer upgrading, and high-end lifestyles and high-end home appliances are increasingly sought after by consumers. According to Euromonitor's information, China’s middle class team is growing and this number will reach 700 million by 2020. In other words, the middle class will become China's largest consumer group. And these middle classes are no longer satisfied with the weight, but the qualitative improvement.
Ms. Deng Xiaohua, Chief Marketing Officer, Greater China, Samsung Electronics gave a welcome speech
The "China's Middle-class User Behavior Report" issued by Ovie Cloud Network also pointed out that the middle class attaches great importance to the quality and details of home appliance consumer products. They are more emphasis on product quality. In addition to embodying safety and high-tech content, they also hope that these products will have some of their own life characteristics.
“Come to my house†invites you to refresh the new tricks of cross-border marketing and successfully open up high-end life
Relying on its strong brand innovation and its "consumer-centric" service concept, Samsung Electronics continues to iterate technology and strive to upgrade the experience, aiming to meet the ever-escalating consumer demand with customized high-end products and services. The "Dream Home" created by the full set of Samsung home appliances shows high-end, quality, technology and humane lifestyle.
Vanke • Metropolitan "dream building", home of Samsung appliances is the home of people
In fact, Samsung's “Come to My House†is the third quarter of this year, and it brings unique thinking about “Dream Home†and reinterpretation of high-end lifestyle each time. Samsung is committed to building a home with Samsung's home appliances is the home of people longing for, as a dream to create a "Samsung dream home" in the North CBD core business district, showing the high-end, quality, technology, humane lifestyle.
At the first stop in Beijing, Samsung chose to “build a dream†in the CBD Vanke Metropolis where the “China Partner†was recorded. The CBD region gathers together global high-end companies in the investment, business, social, arts, and academia as well as circled individuals to form a non-replicable personal resource. The distinguished enjoyment of arts and crafts brought by Samsung appliances complements them and creates an exquisite experience of both high-end location and home life.
A full set of home appliances settled in Samsung to open up high-end life
With the continuous upgrading of the “Go to my house†series, Samsung has created a number of unique "dream homes" with cutting-edge technology and humanized products. This year, QLED TV, wall-and-wall art TVs, product-door refrigerators, peace of mind series washing machines, Ruimu dryers, and AX3300 air purifiers are all located in Samsung. The luxurious lineup brings an unparalleled exquisite experience. Open up high-end life.
Samsung Q8C quality sub-point TV accurately presents the DCI-P3 color space, restore the true view
With the continuous development of display technology and intelligence, television is increasingly in the center of the living room. Thanks to excellent quantum dot technology, Samsung's new QLED TV brings an unprecedented audiovisual experience, and pleases the full color of the human eye, can accurately display the DCI-P3's color space, is the world's first to restore 100% Color volume TV product. Moreover, QLED TV not only does not become visually burdensome due to its unique "thin curtain line" design and new easel type bracket, but it is also the best "decoration" to decorate home.
Samsung QLED TV also focuses on providing a unified and simple user experience. With the Smart View Mobile App, you can seamlessly view mobile content on your TV. QLED TV can also automatically recognize a variety of external devices and can be controlled by a Samsung universal remote controller. Moreover, Samsung has enhanced voice search capabilities to help users quickly find what they want to watch.
Samsung's painting and wall art television let art influence every moment of life.
Creatively created a 24-hour non-disabled Samsung video wall art also appeared in the "dream home." Samsung Pictures•Wall Art TV completely overturns the traditional concept of “shut-down is a black screen†and can automatically switch to art mode when the TV mode is turned off. Its 4K ultra-high-definition screen can display beautiful works of art and photos bearing precious memories. , let the art imperceptibly influence every moment of life. Painting•Wall Art TV also emphasizes the unique customization services and innovative design. It not only has 100 professional art collections, but also can change the borders and adjust the brightness according to the change of ambient light and the movement of the human body. In the upcoming Jingdong 919 TV Festival, Samsung TV's autumn and fall (https://sale.jd.com/act/OY1xhSj07M.html), living room revitalization is now.
As the “interactive center of smart homeâ€, the Samsung Dodge Fridge refrigerator also built a new space for consumers to enjoy family communication and entertainment, centering on the large 21.5-inch screen. In the current domestic appliance market ushering in high-end transitional opportunities, the intelligent function and humanized design of the refrigerator of Samsung Pindao has redefined the role and status of the refrigerator, and is committed to the food management, family communication, and kitchen entertainment through the refrigerator. Smart Home is the core functional advantage that allows consumers to enjoy cooking and enjoy life.
Samsung products Daozhi feast refrigerator 21.5 inches large screen to build enjoy family communication entertainment new space
The combination of Samsung's peace of mind series washing machine and Samsung Ruimu dryer will bring consumers more high-end, more comfortable smart home life, open a new era of high-end washing clothing: Samsung peace of mind added unique "bubble net" Leading technologies such as “Safety Plus†achieved the requirements for the washing of silk and cotton linens, and the advantage of the “stacking kit†for dryers eliminated the space for consumers to place clothes dryers. With the advantages of low-temperature heat pump technology and intelligent drying, Samsung Ruimo net speed clothes dryer creates an unprecedented high-end care experience for consumers.
Samsung Ruimu Net Speed ​​Dryer Heat Pump Cryogenic Technology and Smart Drying Create High-end Nursing Experiences for Consumers
Samsung's air-purified new products tailored to solve the problem of drying in winter are also escorting the clean air of “Dream Houseâ€. The new exclusive purification technology brings consumers a more “net†new experience. The Samsung AX3300 air purifier used in the "Dream Home" bedroom is equipped with a mood lighting setting. The six-color bright lights indicate different levels of air quality, allowing users to monitor the air pollution value of the current environment in real time and at the same time create a comfortable environment. Warm atmosphere. And the AX3300 series' streamlined corner design shows the beauty of Samsung's craftsmanship.
Samsung Air Clean AX3300 Safeguards the Clean Air of Dream Home
Samsung teamed up with Tujia Dream Beijing City to lead future high-end life into reality and open up high-end life. Through product innovation and changes in high-end lifestyle concepts, Samsung Appliances has effectively promoted technology upgrades, consumer upgrades, and supply-side reforms. In the rising middle class today, Samsung appliances have become an important entrance for high-end consumption. In the coming time, Samsung will also create two “dream homes†in Shanghai and Guangzhou to let more people understand the high-end and convenient life experience brought by Samsung appliances.
The venue of the Dream City of Beijing Metropolis was provided by Mr. Pan Guangyu and I am grateful!
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