In recent years, online services such as Netflix and Amazon Prime Video have changed the video business, but Strategy AnalyTIcs' latest research report, Global Home Video and OTT Video Prediction, points out that revenue growth will be higher in the next four years than in the previous four years. The report concludes that global video revenues (including online, physical media and advertising) reached $70.2 billion in 2017 and $29.4 billion since 2013. In the next four years, it will grow by 36.3 billion US dollars, and the growth rate will be even greater. The total industry scale will reach 106.5 billion US dollars in 2021.
Other key findings in the research report include:
· In 2017, online revenues, including consumer spending and advertising, accounted for 84% of the entire video market, compared to 52% in 2013.
· 2017 subscribers to the video on demand service subscription revenue growth of more than one-third, is expected to reach nearly 50 billion US dollars by 2021.
· Advertising accounts for 38% of total video revenue
· The United States (47%) accounted for the largest share of global online video revenue in 2017, followed by China (10%) and Japan (6%).
· The revenue share of physical media such as DVD and Blu-ray Disc dropped from 76% in 2010 to 16% in 2017.
· The average annual household video expenditure varies widely, from $270 in North America to less than $5 in the Middle East and Africa (see chart)
"The online video market is being driven by membership-based business models and advertising, while download viewing and leasing models are relatively declining. Netflix and Amazon are industry benchmarks, but with the video market," said Michael Goodman, director of television and media strategy at Strategy AnalyTIcs. With the continuous expansion, many other streaming video services around the world are beginning to become more and more popular."
Analysts at Strategy AnalyTIcs will participate in the NAB show in Las Vegas from April 9th ​​to 12th, to discuss these findings and other issues related to TV transformation.
Note: This study includes all forms of online and physical video, with the exception of pay-TV services such as NowTV and DirecTV Now.
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