How do artists get the value of their contribution to society? This is a commonplace but annoying problem. Artist and entrepreneur Beatriz Helena Ramos hopes to solve this problem through Dada, a visual communication platform she launched in 2014 with other artists, technical experts Yehudit Mam and Abraham Milano. Dada is a hybrid of markets, art projects, and technology startups-a unique hybrid state, which may be the key to redefining success for artists in the digital age.
Dada is considered a social network where people can communicate with each other using pictures instead of words. But it is more than just a drawing platform. Dada's dialogue model also cultivates truly magical moments between users: "You will fall in love with everyone who responds to you," Ramos said. You think they are listening to you. It's not just what you seem to be painting, but you don't even realize what you are painting, or in your subconscious mind.
The Dada platform, which has more than 150,000 users around the world, has accomplished what seemed impossible in the digital age: expanding intimacy. At this point, this is the typical trajectory of technological social networks wanting to make money, or it may be the old way of Facebook, introducing revenue-generating functions such as advertising on the platform. Of course, the risk of doing so is that it may weaken the incredible experience of Dada users-Ramos calls "our ace card".
The cost of maintaining a technology platform on a large scale means that art projects like Dada are unheard of on the Internet. In the first few years, Dada had 4 to 5 full-time employees, and they had to give up their salaries to maintain the platform. While looking for a sustainable way to earn income, Ramos was inspired by the increasing excitement of decentralized applications in the tech world. Decentralized applications are a new type of software that is not deployed by any individual or company. It uses consensus mechanisms like blockchain to store information. Ramos believes that the key to empowering artists is to allow them to retain the intellectual property rights of their works, which is a unique ability of blockchain.
Based on intuition, Ramos and her team decided to blaze a little-known path to transform Dada into a blockchain-enabled market in which the drawings generated on the platform can be bought and sold using cryptocurrency. By then, the team had won a place in the 2017 "Matter". "Matter" is an accelerator for early media companies (disclosure: I was a mentor of "material" the year before last), providing fertile ground for the rapid implementation of these ideas. "At Bea we met one of the most creative, high-spirited, accomplished, crazy visionary founders we've worked with," said Matter's managing director Corey Ford.
Partial ownership of an artwork has little weight in the art world, because it has been impossible to track the sale and resale of an artwork for a long time, and there is no mechanism to guarantee a certain percentage of profits in an effective and efficient manner. Give back to the artist in a transparent way. A recent study by Amy Whitaker, Assistant Professor of Steinhardt at New York University, showed that if an artist like Jasper Johns can retain 10% of the ownership of his artwork, it will have a dramatic result. As his reputation as an artist continues to increase, the price of his works has also risen. In his life, every resale of his works will bring him considerable additional income.
When combined with cryptocurrency, it becomes very easy to implement a partial ownership model of artistic creation through the use of blockchain, because digital works can be "signed" and tracked, so every sale and resale will automatically transfer to the original artistic creation Family pays part of the payment. As of October 2017, Dada has added a new user type to the platform-collectors-and released "Creeps and Weirdos" (Creeps and Weirdos), which is a group of only generated on the platform Limited-edition digital graphics can only be purchased in Ethereum in cryptocurrency. Last May, Dada received investment from ConsenSys Ventures, the investment arm of ConsenSys, which specializes in building decentralized applications on the E-Ethereum blockchain to build a fully integrated market.
As an artist and entrepreneur, Ramos is successful in most aspects. She has worked with major companies such as Disney, MTV and New York TImes to produce more than 100 commercials for some of the largest brands in the world, and eventually established her own animations in Brooklyn and Venezuela studio. This balance is often very difficult: "I am called an unconscious capitalist because I have companies, employees, customers, etc.-but I am actually an anarchist, a social anarchist, and Deep in my soul."
If Dada's market model is successful, then a small portion of the cost of each transaction will be returned to the platform to ensure that the platform can operate indefinitely, and prove that Ramos breaks the traditional view that the empowerment of artists is higher than that of any enterprise , Political or advertising interests. It also promises to generate income for Dada's artists while maintaining the beauty and authenticity of user interaction. Most importantly, Ramos emphasized this new stage very carefully. He wanted to know how to inject funds into the Dada creative ecosystem without destroying the status quo.
A combination of money and magicWith ConsenSys' investment, the Dada team is now looking to design and implement a custom cryptocurrency-Dada coin-which will be the basic unit of value in the Dada market. Artists can earn DADA coins through their creative activities on DADA, and then can exchange DADA coins into real currency. Ramos said: "For me, the opportunity here is that you can create a new economy, a new business model that has never been before? This is what we are after."
When designing the DADA coin, Ramos’s challenge was: “Can we issue a cryptocurrency in which the economic system is based on our values, and this value is collaboration and collective ownership?†She pointed out that Such a system’s over-simplistic modeling approach—for example, directly linking the value of an artwork to its market price—will destroy some of the more short-lived artistic motivations, such as user groups and dialogue patterns.
ValuesFor artists, how does this ideal economy work? "Art and innovation are similar," Ramos said. "You both need to do a lot of experiments. "The key is to create an environment where artists can freely create and experiment without being affected by financial or political pressure, but with a passive The way to get income by experimenting with the value contributed to society. "
If a painting on the Dada platform sells for 10 cents, and the painting should sell for 1 million dollars, what will happen? This relative inequality has always existed in the traditional art ecosystem. Artists may frequently look for inspiration and exchanges in different creative communities, but each artist generates his own income. On Dada, each painting clearly shows its inspiration in a fascinating new way, the value of artistic inspiration in a fascinating new way. The question is: can this value really be quantified and rewarded?
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