OFweek smart home network news "the people's name" has just ended, the small partners will usher in the great May Day. So what do you do on Labor Day? Whose family is watching TV at home? What programs are the most popular? After the "People's Name," what TV drama is most sought after? Look at how people around the country have been around this TV. Festivals:
One day before the holiday, the little friends started watching TV.
Ovid Cloud Network TVC data shows that the number of active terminals in China's smart TVs has soared from 47.76 million units on April 27 to 49.98 million units on April 28, an increase of 2.22 million units, and that is April 29, which is also known as labor. On the first day of the holiday, the number of active terminals in smart TVs grew to 50.66 million and reached the peak.
It should be noted that although April 28th was the day of the "People's Name" finale, the growth in the number of active terminals in the smart TV was not affected by it because the "People's Name" rating reached the highest level on April 27th. Points (5.77%), while their ratings declined slightly on April 28.
Second, the small partners look more than half an hour on Labor Day
Ovid Cloud Network TVC data shows that the number of people watching TV during the Labor Day holiday is significantly higher than usual. Smart TVs are up to 5.4 hours on average every day, more than 30 minutes more than usual.
3. During the Labor Day holiday, young friends love watching on demand.
Ovid Cloud Network TVC data shows that the Labor Day holiday has stimulated a significant increase in the duration of viewing on-demand on the smart TV, while there has been no significant change in the duration of the live-end viewing. The average TV viewing time on the on-demand TV shows increased from 3.5 hours to 4 hours on Labor Day.
Four or five three days off, the little friends are watching the “Sima Beautyâ€
Ovi cloud network TVC data show: In the 51 days of live broadcast program ratings rankings, "Simei" rankings remain in the top ten.
Five, small partners in the entertainment while not forgetting the national event
Ovid Cloud Network TVC data shows that during the three-day holiday of Labor Day, “Happy Camp†took up the No. 1 rating on the live broadcast end on April 29, and “News News†ranked in the next two days. No. 1.
Sixth, Guangxi Wuyi favorite house watching TV at home
Ovid Cloud Network TVC data shows that on April 29th, the number of smart TVs with the most active terminals, Guangxi's smart TV operating rate reached 54.9%, ranking first. The operating rates of Sichuan and Jilin followed, with 52.8% and 52.7% respectively.
The above data comes from TV-Video-Compass, an Ove cloud network smart TV big data platform, which enables one-click live streaming and on-demand user behavior big data analysis. OTT big screen no longer has to worry about no data.
TV-Video-Compass Grand Launch
Ovid Cloud Network OTT Big Data Platform (TV Video Compass_TVC) has shocked the market, relying on long-term accumulation of resources and technology in the field of home appliances, the United Nations mainstream smart TV terminal manufacturers, in the country 20 million + smart TV terminals, through the SDK technology boot To monitor user behavior throughout the shutdown.
The platform is based on big data products that Chinese home users use to mine massive behavior data on smart TV devices. It aims to monitor the use of video media and television channel media on smart TVs, analyze user structure and behavior characteristics, and provide customers with one-stop services for internal operational decision support and external competition analysis.
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