As we all know, there is a relatively mature lighting export market in the Zhongshan area of ​​Guangzhou. On the one hand, large and small lighting companies face fierce competition from their peers. On the other hand, they must find shortcuts to save costs and expand the market. Zhongshan Haotian Electric Co., Ltd. survives in such a severe market environment. Haotian Electric is a young company established in 2005 with an emergency light. Ms. Xie, the foreign trade manager, told the author that the company is like a toddler and is still growing. At the same time, they also face an urgent need: to create corporate visibility and accumulate overseas buyers. The wine is also afraid of the alley, thank the manager for telling the author: "Fortunately, we have caught up with a good era, because now more and more buyers have begun to pay attention to online trade and use the network to find suppliers." E-commerce is more meaningful to companies we have just created, because we have some pressure to carry out traditional trade. For example, attending an exhibition, the cost is high, the experience is small, and there are not many types of products at present. If you take the opportunity to participate in the exhibition, there are very few products on the booth, which is not suitable. Therefore, under the trade-off, I believe that online trade is more conducive to the development of enterprises. Good attitude + good platform = good future In order to better carry out online trade, Miss Xie consulted friends around her. Under their suggestion, she chose to join Alibaba's "Chinese supplier." "Mainly because of its popularity." If we want to develop online trade, we must choose a platform with good reputation and influence. Alibaba is what we are looking for. At the end of 2005, Zhongshan Haotian Electric Co., Ltd. officially started the network trade on the Alibaba English station. "My mentality is very peaceful, I hope that I will go one step at a time, and every step will be solid, and the enterprise will be Will develop better. Blindly pursuing big orders, the effect will only be counterproductive. "Now every inquiry from the Internet gives employees great encouragement and hope. Sitting in the office, typing on the keyboard, moving the mouse, and talking to buyers from all over the world, it is very interesting. Things. "In March 2006, I received an inquiry from the United Kingdom. The buyer decided to come to China for a factory inspection by replying to the first inquiry. In the afternoon, after learning about the quality, production capacity and price of the product, the buyer immediately placed a 40-foot container and told us that it was only a test order. The first batch of products qualified, there will be A lot of orders are coming. This makes us happy, confidence is multiplied! "Next, I intend to recruit a group of salesmen to be responsible for online operations. Because it is only an online inquiry, I have no time to reply. Only by increasing investment, can we keep up with the good momentum of online trade development. "Our goal for 2007 is to double the amount of exports. I believe that there is support from the network. It is not difficult to achieve it.
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