While many online music platforms are still fiercely competing for music copyright and audio and video resources, Netease Cloud Music has invested heavily in the music hardware market.
On Oct. 18, the “Tone-Volt IN-VOICE†music headset invested by NetEase Cloud Music was officially released in Hangzhou and will be formally launched on Taobao Zhan on October 21. What kind of headset is this? The impact of this headset will be NetEase cloud music and music headset market, causing the industry's attention.
NetEase cloud music investment headphones start from the music hardware to snatch the entrance?
At present, the domestic online music platform has entered the Warring States era, with NetEase cloud music, QQ music, cool dog music, shrimp music and other hegemony. Each online music platform is expanding its audio and video resources, expanding its traffic share, enhancing user experience and enhancing user stickiness through its own methods.
Netease Cloud Music invested heavily in music headset hardware, which was considered by the industry to be a strategic layout from hardware terminals. The “INVOICE†team of NetEase Cloud Music Investment was established in 2014. The team members have many years of experience in the design and development of listed companies and foreign companies. The works have repeatedly won Red Dot, IF and other major domestic and international design awards.
(The photo shows: Vice President of Netease Cloud Music Li Yin and other guests attended the new conference of IN-VOICE.)
NetEase Cloud Music Vice President Li Yin attended the conference. She said that the “IN-VOICE†team members have 2 distinct labels, one is the “headphone madman†who loves music, and the other is the “bone friend†who is obsessed with headphones. ". Their true reduction of sounds has a persistence of obsessive style, an expression of sound status and timbre, and a cleanliness of criticality and demand. The first IVOC-100 music earphone launched by the "Audio IN-VOICE" is abbreviated as "IVOC-100", and boldly abandons all current trend-setting functions in the market. The sound itself is actually a bold venture against the market. And it was precisely their determination to be fearless and persistent, and their insistence on sound quality that never touched, which impressed Netease Cloud Music.
The most important thing is that the "Audio IN-VOICE" music headphones have a pure Japanese manufacturing pedigree, and once born, they occupy the cutting-edge design, production and manufacturing advantages of the headset industry. Therefore, "IN-VOICE" has also become the only music hardware company in the current strategic investment of Netease Cloud Music. So, what exactly is a headset?
(PHOTO: IN-VOICE, the first music headset (IVOC-100))
Different from traditional headphones that pursue complicated and fancy trend functions, "IVOC-100" proposes the "simple and true" brand concept, giving up all the complicated features that degrade sound quality, and using the simplest design. , the most extreme craftsmanship and the most sophisticated tuning ensure the most realistic restoration and presentation of sound. Yu Fangjue, Product Director of IN-VOICE, said that the birth of this headset is an instinct, purely derived from the original taste of headphones and music. The “IN-VOICE†team has a demanding approach to sound and tone performance that is close to cleanliness. Everything is based on acoustics to create a product that fits the original intention of the design. The production and manufacturing links are made by famous Japanese factories. The quality control is extremely mature. Let the "INVOICE" music headphones (IVOC-100) have the same level of technical protection as several super headphones brands. At the same time, relying on the strong ecological support of Netease Cloud Music and cutting-edge musicians, “IN-VOICE†hopes to combine high-quality Internet resources and continue to create more for music lovers with higher requirements for sound quality. Valuable music products.
(PHOTO: IN-VOICE, the first music headset (IVOC-100))
The conference on October 18 also invited the headphone bar to ice, alpacas, music to send Rechol, grd125, headphone everyone altar semi-burnerism, mvw, was once a paragraph nine, ghosts, chinchillas and other well-known senior headphones industry Enthusiasts attend.
(Photo: Renowned senior headphone enthusiasts have a half-burner and music player grd125 at the conference to experience the first music headset INVOICE (IVOC-100))
The first board Taobao crowdfunding prices close to the people
On October 21st, the "IVOC IN-VOICE" music headset (IVOC-100) will be formally launched on Taobao.com. Compared with imported headphones that cost thousands of dollars overseas, the price of crowdfunding is very close to the people, and it is a very good choice as an initial burner.
(Photo: Yu Fangjue, product manager of IN-VOICE, the company's audio and video company, released the first music headset (IVOC-100) for IN-VOICE.)
At present, China's headphone market has a capacity of nearly 20 billion yuan a year. Market prices range from high-end headsets with tens of thousands of yuan, several thousand yuan, to ordinary headsets with tens of yuan, but there is little emphasis on tone and details. A cost-effective headset that meets the purchasing power of young people. The IN-VOICE is aimed at this blank market, presenting high-quality headphones to listeners in a way that is more in line with modern aesthetics and moderate prices, improving their listening experience and bringing benefits from modern acoustic technology more people.
With regard to the market opportunities of the "IVOC-100" audio headset, the industry insiders at the conference have expressed their expectation. With the popularity of smart phones and the rise of digital music, the boundaries between fever and popularity have become less clear. Consumer awareness of headsets has also changed. Headphones are changing from devices that listen to music to a stylish, lifestyle-oriented one. synonym. In the coming years, the domestic headset market will usher in an outbreak.
It is reported that in addition to the online sales channel layout, “INVOICE†will also successively establish a series of offline experience points and a nationwide distribution network system, such as franchise stores, tidal shops, digital chain stores, cooperative stores, and specialty stores. , user-friendly experience, audition, try on and buy.
Cross-border marketing headset to play a new trick
At the conference, “IN-VOICE†for the first time collaborated with the L+R sound art institution, led by sound artist/electronic musician Wang Wei, young Guzheng artist Yu Yu, Northern Kunqu Opera actor Shao Tianshuai, visual artist VJ MIAN performed a crossover experimental music.
(Photo: L+R experimental music performance at the site of IN-VOICE conference)
The series of sound installations created by Wang Biao, “Ziziâ€, made a stunning appearance at the conference. The two thematic multimedia devices, representing the sound of nature and the “overlap†representing urban life, brought viewers unprecedented possibilities. Diversified sound experience.
(Photo: Guest of the press conference live experience IN-VOICE first music headset (IVOC-100))
In addition, "IN-VOICE" also launched the "Sound Museum" project in the same period, aiming to collect the precious sounds of nature, such as dialects, disappearing sounds, water and insects that we have gradually forgotten in this era. As part of the culture, the history of forming a voice is preserved for later generations to listen and feel.
Sound quality return will become the future trend of headphones
With the rapid development of new Internet technologies and intelligent terminal applications, the interpretation of headset future trends by the headset industry is inevitably divided into two camps. One is to support the continued precipitation in acoustic exploration, return to the voice and sound quality itself, and the other One is to support the continuous grafting and integration of various types of smart functions, turning the headset into a personal terminal with a playback function.
No matter what kind of new technology, including the Internet, landing on the product itself, can have different dimensions of application. It can be the value of creating peripheral and malleable features. It can be a simple stacking and stacking of functions, or it can be conceptualized and grafted on the headset quickly along with the trend of smart hardware. It can also be slow with the most solid attitude. Slowly sculpt the sound lines of headphones. The choice of which dimension to present depends on the brand's attitude and understanding of the product. The product is king. In the current fierce competition in the headset market, only by sticking to the main line of product quality, can we finally dominate the development trend of the market and lead a new round of hearing change.