At present, there are phenomena in the industry that lighting manufacturers frequently change dealers, which makes dealers troubled. Lighting manufacturers also have their own opinions. Who is right and who is wrong? Or is it another difficulty? In the Lighting Vision Forum (), many netizens have had a heated discussion about this phenomenon, let us share the brilliant ideas.
———The netizens argued that the manufacturer changed the dealers □ Article finishing / reporter Zhao Ruiqiang sales can not go, kick you did not discuss?
æ£æ–¹|User "Yelang Zhida"
Core point of view: Please give a reason for "breaking up".
The dealers feel that the most annoying is undoubtedly the frequent replacement of agents or dealerships by manufacturers. It is true that the long-term must be combined for a long time, but please do not change it casually, give a proper reason. Some brands have not been retired for a long time, and sometimes they have been deprived of their agency rights when they have not had time to integrate various resources to make sales. It is really depressing. Manufacturers can be careful to make a "breakup" decision, give dealers a stable agent distribution rights, or how the manufacturers' products can do well, who will dare to distribute their products in the future. Manufacturers, especially those with the next dealer, are such a tyrant, so arrogant! why? Money money!
Counterparty â– User "Home and"
Core point of view: If you don't do well, change it for you.
The reason is very simple! You can't complete the sales task of the manufacturer, can't adapt to the needs of the rapid development of the manufacturer, can't buy a lot of stock, can't bring big cash to the manufacturer, of course, you have to replace it. To do business is to make profits, you can not bring profits to me, why should we stay together, the manufacturer is not obligated to take responsibility for you for a lifetime? As long as the products are sold well, the manufacturers can't find a good dealer. If the family doesn't make me, they will change to another one. There is no need to hang on a tree. If you do well, I will use you. If I don't do well, I will change it. There is nothing to say. Do you think that it is really a love affair, and you have to give a reason to break up? Still think about why you didn't do it yourself!
Frequent exchange of business, is the self-destruction of the future?
æ£æ–¹|User "Tianshan to special"
Core point of view: Such a manufacturer is only in the self-destructive future.
People have feelings, or animals. Manufacturers should also be emotional, or become a beast, you say who is willing to do business with animals? The practice of "changing your business without negotiation" is just a self-destruction! Doing business pays attention to "buy and sell is not righteousness". If the dealer is not doing well, you should explain the reasons to him and let him "death", I believe they will be convinced. If you change the dealer casually, and also "kick you not to discuss", then you are not benevolent, don't blame me for being unjust, when the dealers join forces to boycott the factory's products, the manufacturer's future will come here. So far.
Counterparty â– User "Routine Star"
Core point of view: Exchange business is to better develop.
The main purpose of manufacturers to choose dealers is to increase the sales volume of the products and the brand awareness. If the dealer does not have sales, then the manufacturer certainly does not need to continue to cooperate with it. Who is doing business is not to make money, only to do other business on the premise of doing business well. Besides, manufacturers can't explain it at home, it's not to be exhausted. The manufacturer is not a good old man. The market economy is the survival of the fittest. If it is not good, it will be eliminated by the market. There is nothing to say, and there is no need for mother-in-law to explain anything. It is the best explanation for yourself that the business can only do its own internal training and help the manufacturer to do the sales.
Manufacturers break up, where is the responsibility?
æ£æ–¹|User "faclln"
Core point of view: Manufacturers break up and manufacturers have responsibilities.
Can't keep up with the pace of the manufacturers, is the manufacturer not responsible? Have you trained the dealers? When the manufacturers come, the money is spent, and the guidance work is not; slightly sloppy, the dealers are upset and headaches, complaining, no one cares, even a reasonable person Can't find it. Let the dealers invest in it, and then suppress it. It seems that the stock is not prepared according to the requirements. If you don't make a payment, you can get the dealer to get the street to ask for food. There is a process in the market reaction. When the dealers have just finished renovation, they start to come to various requirements. If they can't complete the task, they will stop the goods immediately. To put it bluntly, it is a step-by-step underground set for manufacturers to let dealers drill, which is simply a big liar.
Counterparty â– User "Captain Morgan"
The core point of view: merchants need to find the root cause of the problem from their own perspective. Some dealers may not understand the purpose of the company to change dealers, manufacturers will not easily change dealers, since there is definitely a reason to change. Did the dealer find a problem from his own perspective? If you can't keep up with the pace of the manufacturers, you will be blamed. Manufacturers must develop a good partner to develop. Obviously, the dealers who do not meet their requirements must be replaced. This is also necessary for the survival of the manufacturers, but also the source of the improvement of dealers' operational capabilities. There is a saying, "Do not find reasons for failure, just find a way for success."
Factory management chaos business is not excellent?
Zhengfang â– User "like hot"
Core point of view: Factory management is chaotic.
In fact, frequent replacement of dealers, perhaps the leader of the manufacturer does not know. Therefore, Chinese companies have short life spans. Why? Management confusion! Even if our customers don't trust, then what cooperation will they talk about? Dealers will not throw money into the water for no reason, because they trust the manufacturers and have confidence in the manufacturers before they can invest. The return needs the process, the dealer can wait, why are the manufacturers so eager to seek success? I believe that if these manufacturers do not improve these conditions as soon as possible, the three-year to five-year survival period is already lucky, do not believe, walk!
Anti-party â– netizen "ringless finger"
Core point of view: Businesses are too unreasonable.
Manufacturers also have difficulties. Many dealers have taken the products of the manufacturers to “crowd their own weightsâ€. They do not want to actively cooperate with manufacturers to do a good job in the market, but often raise some unreasonable requirements, and seriously do not talk about credit, so that manufacturers’ products cannot be sold in time. Going out, the payment can not be recovered in time, and the serious problem will lead to difficulties in the production of the manufacturer. Such dealers will not change anything. Can actively implement the manufacturer's market strategy, which is good for sales and credit, which manufacturer is not rushing! Find more reasons from yourself, don't always blame others. (unfinished, continue to discuss in the next issue)
Editor: Wang Xiaofeng Typography: Huang Jiacunmei refers to Peng Anjun's final review: Yao Xiaohong
Outdoor Telephone,Industrial Telephone,Help Telephone
Bus Stop Shelter Co., Ltd. , http://www.ningboqixin.com