Following the Jingdong 618 Shopping Carnival and the Suning 818 Festival of Fever, the third domestic fan of Carnival Day --- Letv Black 919 finally unveiled the long-awaited curtain. It is reported that during this period, LeTV Super Movie and Television members announced that they invested heavily in creating the “Black 919 Super Movie and Television Membership Rights Festivalâ€.
According to the author's understanding, LeEber's 414 hardware sales this year will be 2.32 billion yuan a day on free day. This time, 919 LeTV will set a military order for 4 billion targets. If this year's 919 really achieves a volume of sales of more than 4 billion, then "Black 919" Undoubtedly, it will shape the industry's new benchmark and once again explain the ability of LeTV's eco-membership to land.
4 billion is not a small target. The answer is very clear. The answer is very clear. It is based on LeTV's users, especially LeTV's super movie and television members! The LeTV Super Movie and TV members can link LeTV to include movies, smart TVs, super mobile phones and sports, and music. Many of the sub-ecosystems and services within it play together and circulate LeTV's penetration value so that every flow and every activity can be displayed with a multiplier effect.
LeTV's every screen-level event in recent years is inseparable from the membership. It has been regarded as a further upgrade of the membership value for several years and a brand new UP2U concept has been proposed. The value released behind the creation of a word is that LeTV not only pays more attention to the value of users and members, but also hopes that users will participate in the process of LeSonic's IP ecology and share the new dividend brought by LeTV's IP ecology. This time, the music will be black 919, how will the new upgrade member value, and how to let the members from the spectators into participants, to participate in this 919 carnival? All this is undoubtedly the industry is very interested in the topic.
Pattern upgrade: From buying hardware to sending members to sending hardware to members, in the previous business logic, users bought hardware and purchased members to enjoy the benefits of content + hardware. This model actually consumes the user's enthusiasm and leads users to only buy hardware. Do not buy members, eventually a lot of smart TVs or equipment became furnishings. Later, the “members who bought hardware to send†0 member fee model began to be popular, but this model is still dominated by hardware, although there is a certain effect, but the lack of content, the in-depth development of the value of the members, did not achieve the desired results.
Since the beginning of this year, LeTV's concept of “buying members to send hardware†has come true, and the concept of "hardware free theory" that was very popular in the industry a few years ago has really come to the end. Let's finally prove the arrival of a truly free hardware era at 414, this time in 919. Will continue to strengthen the upgrade. Recently, LeTV Super Movie and Television announced the official launch of the 919 member appreciation season, 919 members of the appreciation season continued LeTV "hardware free" concept, take the hardware to send members to buy sales model, launched 0 yuan to send mobile phones, send ecological hardware and other activities.
Through a "General Raiders" chart published by LeTV, we can see that almost all of LeTV's hardware is involved in this activity, and all participate in the activities of buying 0 yuan to send hardware to members. For example, if you purchase 36 months of LeTV Super Movie Members (membership fee only needs 1470 yuan), you can buy 40-inch LeTV Super TV at a price of 0 yuan, even if you only purchase one year of LeTV Super Movie Members, you will get 2 free of charge. A music video game handle. It can be seen that LeTV aims to create more exclusive privileges for member users through the most favorable price and the most abundant participation mode, combined with music ecology power, and maximize the value of LeTV's users' rights and interests.
Content upgrade: Members are not just watchers participate in all aspects of content production
It's not just hardware that buys members, but content and participation. It's an era of consumption upgrades. Our consumers need multi-faceted consumption upgrades. So LeTV 919 is not only a hardware force, but also includes content upgrades and exclusive feedback, such as the recent hot "Tomb Notes" such as the super IP, has not yet in the theater off the line, pay at the super TV side to watch, this is super The value of the members in terms of "content" to members, which is one of the core competitiveness of LeTV.
In this era, we refuse to be a guest! The other value of LeTV Ecology is that our members will become participants from the audience. This time during the 919 period, when LeTV's “Tomb Notes†broke through the 1 billion mark, LeTV also launched a series of activities. Our members entered the exclusive H5 event developed by LeTV, and they entered the H5 interface to see tomb figures in the chat to discuss the tomb, the tomb figures invited H5 participants to go to the tomb, H5 participants can interact with the characters in the tomb, and receive the robbery With the invitation of the characters, the Tomb Raider equipment can be used to participate in the tomb, and the equipment of the tombs will be collected into the Leshi Mall to purchase members, and finally the robbery will be seen together.
It is not difficult to see that behind a simple H5 event is a brand new upgrade of LeTV's member ip value and content interaction. The true meaning of our members has begun to become a constructive participant in LeSpot's ecology. In the future, we can expect that, based on LeTV's IP development capabilities, LeTV will launch a series of member participation, interaction and even screenwriter content in the future. This is not an empty talk. According to the author's knowledge, LeTV has already signed Li Rengang's directorship to create UP2U services for LeTV members, allowing users to truly integrate into IP's entire industry chain, allowing users to enlist IP and open IP's energy. For enthusiasts, all IP enthusiasts can become IP participants, developers, promoters, and viewers. The future movie will use tens of thousands of producers, 100,000 screenwriters, one million promotion ambassadors, and Consumers.
Numerous additional rights to build an ecological closed-loop countless times before my article analysis, LeTV sold a TV, a mobile phone, virtually sold a member value and big data services carrier. So LeTV's members often have the feeling of “one purchase, multiple return of additional benefitsâ€. For example, some time ago, members recharged through the music of Smart TV. They will find that in addition to the cash back, there is also the super video member. Gifts, LeTV's cash vouchers, etc. exceed the expected return.
This year, 919 music as ultra-video members also have a huge amount of audio-visual content, smart speeding up to wait for the favor, enjoy the enjoyment of the three-screen services, refusal to worry about watching ads and many other ecological services priority privileges. From September 12th to September 19th, LeTV Super Video Members will launch a variety of membership welfare packages for member users, covering travel, dining, movie viewing, shopping, games and other fields to meet the needs of home users. Diversified needs. The first Potters' Rights 919 Carnival Night tickets and the 919 Eco-Complimentary Voucher have officially started to be open for collection today, and all packaged Super Movie & Television member users can participate through the mobile terminal as well as the TV side. The grand ticket ticket and easy-to-access car voucher are available. Other benefits, such as Carlsberg Beer and Wine Wines, will also be launched in succession to allow members to keep their hands soft.
LeTV spends so much energy to upgrade its membership rights. What is it? It's simple: Ecologically closed loop! Of course, LeTV considers this ecological closed loop to be open, and it is an open ecological closed loop that LeTV, together with its members and even its partners, creates together. All the work that LeTV is doing now and all its strategic layouts are based on these two points, so as to build an open, closed-loop ecosystem that spans multiple terminals and distributes them in groups. As the majority of LeTV members and fans, this time can enjoy the benefits of many of the benefits and preferences of LeTV, 0 yuan to buy hardware and other benefits in this year's black 919.
According to the author's understanding, LeEber's 414 hardware sales this year will be 2.32 billion yuan a day on free day. This time, 919 LeTV will set a military order for 4 billion targets. If this year's 919 really achieves a volume of sales of more than 4 billion, then "Black 919" Undoubtedly, it will shape the industry's new benchmark and once again explain the ability of LeTV's eco-membership to land.
4 billion is not a small target. The answer is very clear. The answer is very clear. It is based on LeTV's users, especially LeTV's super movie and television members! The LeTV Super Movie and TV members can link LeTV to include movies, smart TVs, super mobile phones and sports, and music. Many of the sub-ecosystems and services within it play together and circulate LeTV's penetration value so that every flow and every activity can be displayed with a multiplier effect.
Pattern upgrade: From buying hardware to sending members to sending hardware to members, in the previous business logic, users bought hardware and purchased members to enjoy the benefits of content + hardware. This model actually consumes the user's enthusiasm and leads users to only buy hardware. Do not buy members, eventually a lot of smart TVs or equipment became furnishings. Later, the “members who bought hardware to send†0 member fee model began to be popular, but this model is still dominated by hardware, although there is a certain effect, but the lack of content, the in-depth development of the value of the members, did not achieve the desired results.
Since the beginning of this year, LeTV's concept of “buying members to send hardware†has come true, and the concept of "hardware free theory" that was very popular in the industry a few years ago has really come to the end. Let's finally prove the arrival of a truly free hardware era at 414, this time in 919. Will continue to strengthen the upgrade. Recently, LeTV Super Movie and Television announced the official launch of the 919 member appreciation season, 919 members of the appreciation season continued LeTV "hardware free" concept, take the hardware to send members to buy sales model, launched 0 yuan to send mobile phones, send ecological hardware and other activities.
Through a "General Raiders" chart published by LeTV, we can see that almost all of LeTV's hardware is involved in this activity, and all participate in the activities of buying 0 yuan to send hardware to members. For example, if you purchase 36 months of LeTV Super Movie Members (membership fee only needs 1470 yuan), you can buy 40-inch LeTV Super TV at a price of 0 yuan, even if you only purchase one year of LeTV Super Movie Members, you will get 2 free of charge. A music video game handle. It can be seen that LeTV aims to create more exclusive privileges for member users through the most favorable price and the most abundant participation mode, combined with music ecology power, and maximize the value of LeTV's users' rights and interests.
Content upgrade: Members are not just watchers participate in all aspects of content production
It's not just hardware that buys members, but content and participation. It's an era of consumption upgrades. Our consumers need multi-faceted consumption upgrades. So LeTV 919 is not only a hardware force, but also includes content upgrades and exclusive feedback, such as the recent hot "Tomb Notes" such as the super IP, has not yet in the theater off the line, pay at the super TV side to watch, this is super The value of the members in terms of "content" to members, which is one of the core competitiveness of LeTV.
Numerous additional rights to build an ecological closed-loop countless times before my article analysis, LeTV sold a TV, a mobile phone, virtually sold a member value and big data services carrier. So LeTV's members often have the feeling of “one purchase, multiple return of additional benefitsâ€. For example, some time ago, members recharged through the music of Smart TV. They will find that in addition to the cash back, there is also the super video member. Gifts, LeTV's cash vouchers, etc. exceed the expected return.
This year, 919 music as ultra-video members also have a huge amount of audio-visual content, smart speeding up to wait for the favor, enjoy the enjoyment of the three-screen services, refusal to worry about watching ads and many other ecological services priority privileges. From September 12th to September 19th, LeTV Super Video Members will launch a variety of membership welfare packages for member users, covering travel, dining, movie viewing, shopping, games and other fields to meet the needs of home users. Diversified needs. The first Potters' Rights 919 Carnival Night tickets and the 919 Eco-Complimentary Voucher have officially started to be open for collection today, and all packaged Super Movie & Television member users can participate through the mobile terminal as well as the TV side. The grand ticket ticket and easy-to-access car voucher are available. Other benefits, such as Carlsberg Beer and Wine Wines, will also be launched in succession to allow members to keep their hands soft.
LeTV spends so much energy to upgrade its membership rights. What is it? It's simple: Ecologically closed loop! Of course, LeTV considers this ecological closed loop to be open, and it is an open ecological closed loop that LeTV, together with its members and even its partners, creates together. All the work that LeTV is doing now and all its strategic layouts are based on these two points, so as to build an open, closed-loop ecosystem that spans multiple terminals and distributes them in groups. As the majority of LeTV members and fans, this time can enjoy the benefits of many of the benefits and preferences of LeTV, 0 yuan to buy hardware and other benefits in this year's black 919.
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