For the international auto giants, in the context of the huge adjustment of China's market and new energy auto industry policies, the best way to rapidly enter and adapt to China's new energy vehicle market is to seek Chinese partners to “marryâ€. For some domestic car companies, for the sake of improving the brand and technology level, they are also willing to accept this kind of "wonder".
Recently, the BMW Group announced the signing of a "Letter of Intent for Cooperation" with Great Wall Motors. The two parties will establish a joint venture to produce electric vehicles for the MINI brand. This is another foreign auto giant set up a joint venture company in China since the national new energy automobile industry policy was adjusted.
Last year was a year of intensive adjustments to the policies of the new energy auto industry. In August last year, the State Council issued the "Circular on Measures to Promote Foreign Investment Growth", stating that it will further reduce the restrictions on foreign investment; in September last year, ministries and commissions of the Ministry of Industry and Information Technology jointly issued "The average fuel consumption of passenger vehicle companies and new energy vehicle points in parallel "Administrative Measures" (referred to as the "double-integration policy"), this policy is generally considered to be a long-term mechanism to stimulate the development of new energy vehicles. This policy will be implemented from April 1, 2018 and will begin official assessment in 2019. In addition, the subsidy for the retreat of new energy vehicles in China has also become a driving force for the joint venture of new energy vehicles.
The joint venture between BMW and the Great Wall took place in the context of the liberalization of foreign energy shares of new energy vehicles and the pressure of domestic traditional fuel vehicle companies facing the “double-integration policyâ€. BMW said that taking into account that China has become the world's largest electric vehicle market, realizing the local production of the MINI pure electric vehicle has become a key factor in the continued development of the MINI. As for the Great Wall, Great Wall is urgently needed new energy vehicles to cope with the pressure of the “double-integration policy†as the largest fuel oil seller in domestic sales of SUVs.
In fact, "marriage" like BMW and the Great Wall has appeared frequently since last year. Dalem and BAIC, Volkswagen and JAC, Ford and Zotye, Renault-Nissan and Dongfeng have formed joint ventures to enter the field of new energy vehicles. For the international auto giants, in the context of the huge adjustment of China's market and new energy auto industry policies, the best way to rapidly enter and adapt to China's new energy vehicle market is to seek Chinese partners to “marryâ€. For some domestic car companies, for the sake of improving the brand and technology level, they are also willing to accept this kind of "wonder".
At present, China's new energy automotive market is in a period of rapid development. Some industry insiders believe that with the gradual expansion of China's new energy vehicle market and the gradual improvement of supporting facilities, more foreign companies will seek joint venture partners to open the Chinese market, while domestic companies face pressure from the “double-integration policyâ€. It is also happy to accept foreign-funded enterprises and establish electric vehicle joint ventures.
However, insiders also pointed out that the new energy joint venture car prices will not appear in large numbers. On the one hand, Chinese self-owned brands, such as SAIC Roewe, BYD, and BAIC New Energy, have certain technical strengths. They are trying to outperform foreign car companies in terms of brand, and it is unlikely that foreign companies will enter into joint ventures with new energy sources. On the other hand, at present, the state has strict control on new energy production qualifications, and it is unlikely that there will be swarms of joint ventures.
Although new energy vehicles will not appear to be swarming in the joint venture, industry insiders are also worried that after foreign automakers access platforms with their own brands, it is very likely that they will further expand their production capacity, seize the dominant power, and seize new energy that their own brands are painstakingly operating. The auto market has once again become a foundry of foreign car companies.
In recent years, as one of the country’s seven strategic emerging industries, new energy vehicles have received a lot of policy support from the country in research and development, infrastructure construction, and battery recycling. At present, China’s new energy automotive industry has begun to take shape. It has become the world’s largest producer and seller of new energy vehicles. The technical level of complete vehicles and key components has increased dramatically, the industrial scale has expanded rapidly, the industrial chain has become increasingly sophisticated, and a number of new industries have emerged. The scale of production and sales has entered the world's forefront of new energy auto companies.
Under the background of a new round of reform and opening up, China is adjusting the relevant policies for the new energy automobile industry and continuing to support the development of new energy vehicles. The policy focus has shifted from simply focusing on quantitative growth to high-quality development. By subsidizing the retreat, establishing a long-term incentive mechanism for “double credits,†and introducing foreign investment “squid†policies, we will eliminate outdated production capacity and promote the upgrading of new energy auto industry.
Needless to say, there is still a certain gap between China's technological level in terms of power batteries, etc., compared with the international advanced level. The lack of competitive large enterprises faces some challenges at both the technology and market levels. Wang Binggang, head of the National New Energy Automotive Innovation Engineering Project Group, believes that despite the rapid growth from the data point of view, but in various aspects, China's new energy automobile industry is still in the lead-in period, and new energy vehicles still need strong national policies. Support, electric can not be rushed, post-subsidy policy to keep up with, to avoid the industry to reproduce the hollow.
Source: China Economic Times - China Economic News Network Xia Jinjun
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