Foshan Lighting, which enjoys the reputation of “China Light King†in domestic and international markets, has been exporting since the 1980s. The growth of its business over the years has been closely related to exports. According to the Foshan Daily, at the 100th Canton Fair, Liu Xingming, deputy general manager of Foshan Electrical and Lighting Co., Ltd. pointed out that foreign trade has made Foshan Lighting become the light king of China, and the Canton Fair, which is a global buyer, has become the Foshan Lighting. engine". The domestic market is still the reporter of the established enterprise: In the rapid development of Foshan lighting, in what aspects does the Canton Fair play a driving role? Liu Xingming: The Canton Fair is reflected in three aspects: the first is that during the development of the business, Foshan Lighting has just changed from a state-owned enterprise to a joint-stock enterprise, with product exports accounting for over 90%. Second, through the export platform of the Canton Fair, the technical transformation and upgrading of Foshan Lighting has been greatly improved. Third, the Canton Fair has enhanced the international visibility of the company and has become a window for companies to contact overseas customers. With world lighting giants such as OSRAM, GE and Philips entering the Chinese market, Foshan Lighting realized that only by establishing a firm foothold in the domestic market, the company has the strength to increase its efforts to expand the international market. At present, Foshan Lighting’s domestic sales accounted for 60%. This is the basis for the survival of enterprises and brands. Anti-dumping frequently highlights the cost advantage. Reporter: In recent years, anti-dumping has been encountered frequently. Does it weaken the international competitiveness of the lighting industry? Liu Xingming: For the Chinese lighting industry, anti-dumping has been continuous in recent years. First, in 2003, the EU imposed an anti-dumping duty of up to 60% on Chinese energy-saving lamps. Currently, it is entering a long review period of 15 months. Relevant departments and industries in China are organizing enterprises to break through trade barriers. In India, because of the 80% tax rate on Chinese energy-saving lamps, many Indian buyers have to purchase energy-saving lamps in two to avoid high tax rates. Anti-dumping is frequently carried out around the world, indicating that China's energy-saving lamps are currently a strong product in the international market. Going out is the most independent innovation reporter: International competition is becoming increasingly fierce, how can companies have a place? Liu Xingming: It is easy to build a brand, but it is difficult to maintain a brand in the international market. Without the support of independent innovation technology, it is difficult for brands to establish themselves in the international market for a long time. For Chinese lighting companies, the output and scale are already large, but when competing with foreign companies, the biggest pressure comes from technology. However, the current status of vicious competition in the industry is not conducive to technological transformation and upgrading of enterprises. Under the tide of economic globalization, Chinese lighting companies must truly go out and master independent technology is the most urgent. In the future, Foshan Lighting will further strengthen and expand in the international market, increase the expansion of its own brand, plan to start from the Southeast Asian market, establish an office, and try to establish a marketing network of its own brand.
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