With the hot smart home market , there are many entrepreneurs who are engaged in the smart home blue ocean. More entrepreneurs joining the smart home, have some confusion and confusion. That is how to make smart homes to make money. This is the topic of this chapter. Since we have entered the smart home industry , how can we make money? Let's talk about it!
1. What are consumers concerned about?
What is the real concern of consumers in the field of smart home? Many employers will say: The operation is simple and convenient. This is only one third of the answers. More consumers want different things, and they can really solve some problems. Different from the others, we will say something again. What is the main problem that we can solve now? Every time someone asks me what to do in this area, when it's good to do it, I will ask, what problems can you solve for the customer! The problem is solved very well is very good and very profitable, if you do not know what can solve the problem, it must not make money.
Now with everyone's divergent thinking, what can be solved?
The first is light control
The second is home appliance control
The third is home security
The fourth is multimedia theater control, etc.
Common to these four control systems, want to quickly deal with customers need to start from these four points, rethink how to solve the problem, solve the problem, which is what we and the dealer has been communicating, called the program, the program is how did it get here? The key point here is that the scenario is composed of multiple scenarios. The scenario is composed of multiple systems. The system is composed of multiple functions. The functions are composed of customer requirements. The customer needs are divided into rigid requirements and soft. demand. In this way, we can make money by solving problems from the hard demands of our customers.
For example, the customer's hard demand is home security, the soft demand is the control of lighting appliances, we are hard at the hard demand, soft demand can be, of course, you can also guide customers to put forward other needs. And do you think that home security is to install several sensors, cameras, infrared fences on the line at home? The original approach was like this, but you didn't make money. It wasn't the wrong way to do it, but it was done by everyone. Why should you choose? Do you lower profits? Therefore, it is necessary to find a reasonable solution through the user's hard needs. For example, the same sensor, camera, infrared fence, we can do with the light control together, that is, there are alarms at the same time, some people at home so the lights began to flash, if no alarm at home through the outdoor alarm, go with the camera in real time Take and upload. This is a very simple example. In addition, the soft demand is also made into a rigid demand. Lighting is no longer a problem of controlling the opening and closing, lighting, and upgrading of the security system, so that the chances of the customer to pay will be much higher.
We ask questions, discuss issues, and then summarize the problems to better solutions based on the issues and how to make money in the smart home industry. These issues are of great concern to consumers and they are most valued by those who want to enter the smart home industry.
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