Chairman Gao Lixin accepted an interview with Aladdin Lighting Network reporter
Chairman Gao Lixin and Aladdin Lighting Network Business Consultant Qi Jianguo
Ma Yun, Chairman of the Board of Directors of Alibaba Group, called on a letter to employees that Alibaba is ready for the winter. The reason is that he believes that the global economy will enter a very difficult period, and that this winter is expected to be very long. Inevitably, the lighting industry is also shrouded in the shadow of winter. In this long winter, how did the lighting company spend the winter? To this end, Aladdin Lighting Network reporter Chen Xiaohang interviewed Mr. Gao Lixin, the chairman of Zhongshan Guzhen Height Lighting Factory, to see how their company is in the spring. .
The first move of Yudong Yingchun: product design.
Zhongshan Guzhen Height Lighting Factory is a lighting manufacturer specializing in home lighting. One third of its products are exported to foreign countries, one third of them are sold abroad, and one third are supplied to engineering companies. Its design team is a university teacher. Zhongshan Guzhen Height Lighting Factory adheres to the independent design of lighting products, and draws a high degree of lighting with the advantage of differentiation.
The second trick of Yudong Yingchun: product positioning.
Zhongshan Guzhen Height Lighting Factory is famous for its creative products. Its products are targeted at high-end market and women's market, users in the 70s-80s. The products of the Height Lighting Factory are also designed around their positioning. For these two target groups, Zhongshan Guzhen Height Lighting Factory will make the products special and make the characteristics become strong.
The third trick of Yudong Yingchun: playing the value war.
Zhongshan Guzhen Height Lighting Factory does not fight price wars, and it is playing a value war. Not competing for competition is the highest state of the market economy. Because real competition is not to compete for competition, knowing that you can't do anything is more important than knowing what you can do. Be good at doing subtraction. Zhongshan Guzhen Height Lighting Factory has been doing subtraction. Desalination of scale, strengthening of profits, highlighting characteristics and improving quality are its constant development creed.
The fourth stroke of Yudong Yingchun: talent training.
In some universities, such as the Central Academy of Fine Arts, Guangmei, Zhongshan Guzhen Height Lighting Factory has opened up an experimental base. This makes it possible to improve the technical strength to a certain extent, and at the same time lay the foundation for enterprises to recruit talents.
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