ã€Global Science and Technology Report】 According to the report of the Japanese JBpress website on August 18, according to the survey report of the British market research company Canalys on the wrist wearable market of smart watches and smart fitness bracelets, the global wrist in the second quarter of 2017 can be The wear market grew by 8% year-on-year.
Millet shipments top apple dropped to third
In the second quarter, Xiaomi ranked first in brand shipments, reaching 3.5 million. Followed by Fitbit, shipments were 3.3 million units. In the first quarter, Apple and Xiaomi ranked first in terms of shipments. However, in the second quarter, Apple's shipments fell, ranking third, with 2.7 million shipments.
Xiaomi’s strategy is to sell at low prices. For example, in the United States, US$15 will be able to purchase millet smart fitness bracelets. According to the report of Canalys, the sales of such low-priced products continued to expand in the second quarter. In the vast regions that are dominated by the Asia-Pacific region and Europe and expanded to the Middle East and Africa, Xiaomi’s sales are increasing.
Fitbit is not performing well
Although Fitbit also adopted a low-price strategy, shipments in the second quarter decreased by 34% year-on-year. In the past, Fitbit, which has been ranked first in terms of shipments, has been losing sales recently. According to a survey conducted by the US IDC Market Research Corporation in June, shipments in the first quarter of 2017 decreased by about 40% year-on-year.
Apple may launch smart watch that can connect directly to the cellular network
IDC believes that due to changes in consumer demand, Apple may launch smart watches with cellular capabilities. Although sales of smart fitness bracelets have been increasing, recent consumers seem to have begun to prefer smart watches. In 2016, global wrist wearable device market shipments, smart watches have slightly exceeded the smart fitness bracelet.
Canalys also has the same insights, the report said that in 2017 Apple will invest in new smart watches. The current smart watch launched by Apple must be connected to the iPhone and many functions can be used. But Apple's new smartwatch will not need to connect to the iPhone, as long as the network is connected to use all the features.
Canalys also predicts that smart watches with cellular capabilities will become the main driving force for the growth of smart watches in the second half of 2017. In fact, some brands in China have already invested in smart watches with cellular functions. Through this feature, parents can track the children's position.
The wave of smart watches has passed and Canalys suggested that brands need to actively innovate, develop new features, and evoke consumer demand. (Internship compilation: Shao Xiuxiu reviewer: Wang Huan)
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