On November 20th, Ai Mango and Hunan Satellite TV famous host Du Haitao hosted the first domestic celebrity custom TV series in the city of Changsha. The conference was held in Changsha. The leaders of Love Mango, mango TV and leaders of Gome witnessed the moment. .
In this strategic cooperation, Du Haitao participated in the development, product release and follow-up promotion of Xingmang series as a celebrity custom partner. Du Haitao shared his thoughts on the field of cross-border Internet TV. Not only is it optimistic about the future of the industry, but it also gives a high degree of recognition to the operation mode, product technology research and development, integration of content resources, and the happiness tone of the brand. Xingmao TV is the best witness for Du Haitao.
"Cross-border people" Du Haitao, to create a new era of star custom Internet TV
As the famous “cross-border person†of the entertainment industry, Du Haitao has invested in many industries including home life, food and beverage, shared travel, and entertainment media for many years and achieved fruitful results. This year Haitao has once again crossed the Internet TV industry. This is not only the first time that Du Haitao has been involved in the smart hardware industry, but it has also infrequently penetrated into the product's early research, development, release and subsequent promotion. As a partner, it has participated wholeheartedly and embodied Du Haitao’s Sub-boundary customization is highly valued.
Du Haitao, a senior host, naturally knows the enormous energy and market value of the “TV†family entertainment portal. This time, Star TV, which was created by him and Ago Mango TV, is a product and user demand. The combination has created a new direction for the development of Internet TV.
The release of the Star TV series is the third largest series of products after the "Green Mang" and "Jin Meng" TV series. It inherits the "Happy TV" concept of Love Mango TV and relies on Hunan Radio and Mango TV. Strong program production strength and a wealth of genuine resources, to provide users with 200 + hot broadcast programs, 500,000 + hours of free programs. Astronomical TV is a crystallization of love mango cross-border, cross-screen, fusion.
Du Haitao, as a partner, started from the perspective of users and combined with the needs of fans gathered in the previous period, he put forward constructive suggestions on the functions, experience, manufacturing, and marketing of Xingmao TV. Successfully made outstanding contributions.
Xingmang custom TV, from the actual practice of "Happy TV"
"Five-dimensional ecology" is the concept most mentioned by Du Haitao and Ai Mango executives at the Mango Xingman Conference. Love Mango TV is the only Internet TV brand in the industry to open up hardware, content platforms, system platforms, services and partners/channels. First of all, it solved the problem that many of the same brands have had headaches - content resources. Love Mango TV is a cross-border fusion product created by Mango TV's investment focus. Love Mango TV's Xingmeng series can be said to be the “birth of Golden Key†and can be used to simultaneously broadcast all kinds of hit program resources in Mango TV, and has also been introduced in large numbers. A lot of copyright content at home and abroad, as well as a variety of live broadcast resources, such as Oscars, star broadcasts and so on.
Secondly, Love Mango TV is not to be underestimated in terms of hardware, and cooperates with Skyworth Group's equity to make Love Mango fully supported on hardware and manufacturing process, ensuring that users can enjoy 4K while enjoying a large screen. Extremely clear, with a resolution of up to 3840*2160, giving users incredible clarity.
To be happy, you must first look at the convenience. For many televisions, "Turn on the advertisements for viewing, and three minutes at a time," Star TV uses Du Haitao's exclusive customized version of the MUI TV system, which has the advantage of "no advertisement, direct look", refuses to boot ads, and also provides users with a clean TV. Watch the experience and truly “live for fansâ€.
At the same time, Star TV also uses basic habits from the traditional TV remote control for the user's habits, reducing the difficulty of the user's use of learning, allowing users to truly get started and easy to play. And, this remote control also has an intelligent speech recognition system. According to reports, the smart speech recognition system carried by Xingman TV has a very high recognition capability. It can give full play to the intelligent and convenient features of Xingmeng TV. It perfectly calls every basic function of Xingmao TV and a variety of extension plug-ins. Realizing the "can't move your hands" completely liberates the user's hands.
As a key investment target for Mango TV, Love Mango also uses the advantages of TV program production qualifications to directly target this feature of young people's pursuit of Stars, providing Star TV users with the opportunity to visit the TV recording site and realize the unbounded connection inside and outside the TV, and face to face with idols. From the actual practice of "Happy TV" positioning.
Love Mango TV as a dark horse in the field of Internet TV, has been widely concerned by the industry since its inception. It is jointly built by Mango TV, the leading full-license video media in China, and GOME Group, Skyworth Group, and Everbright Optimisation. It brings together top-notch content, design and production, channel sales, and capital strength in the industry, achieving a win-win situation for integration and creating a cross-border A typical case of cooperative operation.
At the press conference, the person in charge of loved mango made a detailed interpretation of the development of the industry and the prospects and plans for the development of love mango television: “First, Internet television can be considered as a new industry, from its emergence to widespread acceptance by consumers. The time is not too long; secondly, whether it is the traditional TV industry or the Internet TV industry, it only solves one of the consumer's problems and is not comprehensive. The advantage of Love Mango TV lies in its use as an entrance to the living room. It's intelligence, content, hardware, systems, or services. Love Mango TV is all in one place."
Excellent quality and service, dedicated to the "create happiness" design concept, and even more popular on the sun idol Du Haitao's popularity, the hot conference site will indicate that Star TV will inevitably cause another storm on the Internet TV market. Star TV's “star customization†model pioneered by TV, abandoned the simple “celebrity endorsementâ€, initiated by the star from the early stage of product development, and shaped the “formation image†of the product, making it easier for fans and users to accept it. It is another innovation in the Internet TV industry.
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