A few days ago, Sing Auto was located in the first experience hall of the country on the first floor of the Jiaming Center in Sanlitun, Beijing. It was held as a concept of “smart space†and the theme of “Singularity Planetâ€. The Singularity Car Experience Hall strives to build vehicles. The city's young living living room, which is smart, technology, social and entertainment, has become an inseparable part of the life after the Pan-90s.
China's first unmanned car experience hall opened in Beijing
According to reports, Singular Auto is an innovative Internet company that produces intelligent new energy vehicles. In the next three years, 200 experience stores will be developed, covering key cities: Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta; priority cities: Beijing, Shanghai, Hangzhou, Shenzhen. Beginning in 2018, the Singularity Experience Store will be the first to land in China's 1-2 cities, prioritizing coverage of the core business district and then gradually expanding to each city nationwide and extending to the automotive park and living community.
Different from the traditional automobile 4S shop, the Singularity Car Experience Hall is positioned as “Intelligent Spaceâ€, while the offline channel will have flexible and separate channels. The experience store, delivery center and service center will be separated before, during and after sale. To achieve professional things to do professional things. Professional delivery center, providing users with professional delivery and use guidance services; in addition to normal maintenance warranty service, with the help of manufacturers big data and cloud platform, remote services and active services, to provide users with more accurate after-sales service.
Chen Yusong, general manager of Singular Auto Sales Co., said that “intellectual space†is “infinitely close to young peopleâ€. The “near†here is on the one hand the physical space and the other on the psychological level. The location of the site goes deep into the core area of ​​daily entertainment consumption after the Pan-90, and allows young people to see and pay attention through technology and fun activities.
The singularity car experience hall uses AI robots, XR (AR/MR/VR) technology and other intelligent means to guide users to immersive experience products and intelligent travel life, and collect information in the process to provide more personalized services for users. Bringing an unprecedented interactive experience, the experience store is full of surprises and fun. Among them, robots enter the experience store, robot shopping guide, robot service, robot and car interaction, all can bring users a unique and pleasant experience. The XR technology allows users to sit in the simulated cockpit by simulating the actual car and experience the magical power of the singular car and the autonomous driving technology. These AI robots can complete the work of shopping guide and service. They can introduce the product information fluently before standing in the exhibition car, and can also interact with the user. The questions about the vehicle can be answered and the robot can be explained after the end. This information will be fed back. And space is limited, how to let users experience the automatic driving of these technologies, it is necessary to virtual experience through XR technology.
From the experience hall to the store as the starting point, using digital means of information collection, and through the unified Super ID to open online and offline, the singular car can achieve the full penetration of each user's contacts, so as to predict the user's needs in advance, to achieve rapid feedback. Through the information collection of the offline contacts in each region, the singularity can intuitively understand the user's behavioral preferences, thus achieving thousands of people, providing users with intelligent personalized and diversified services in different scenarios.
In addition to the show, one of the more important features of the experience hall is the existence of an offline link between the brand and the user. According to Shen Haijun, founder and CEO of Singular Auto, the offline experience hall will hold regular cross-border activities, industry forums and big coffee meetings, and use APP and micro-community to organize fans to communicate.
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