Whether it's watches, TVs, air conditioners, printers, electric meters, lighting... No one has ever labeled "smart" this year. There are TVs that can be controlled by voice on the market, and can control air conditioners through WeChat, Weibo, etc.... When mobile Internet technology is combined with traditional electrical appliances and electronic products, smart homes are no longer like 10 with the popularity of smart hardware. It became too far away before.
Some even believe that the smart homes that Bill Gates lives in now will be popularized within five years.
Nowadays, when the broadband China strategy, fiber-to-the-home, and 4G arrive, the interconnection between home devices, home devices and mobile products can be made easier.
Users can control the temperature of the room through the mobile phone or tablet, adjust the lights, and monitor the safety at home. But if you implement all the features, users need to download countless apps. According to the statistics of a survey company, from home appliances to homes, including living rooms to kitchens and bedrooms, there are at least 30 brands of home appliances per household, up to hundreds. "Downloading different apps seems to be a hassle and not human."
What the user expects is to control all the electrical equipment in the home through one product and one button. However, at present, smart homes are only embodied in single products, and mobile products are used to control individual products.
The bad news is that even products from the same brand can be interconnected, but not between different products and brands.
Is it difficult to achieve control of all household equipment? Sun Win, the head of the digital home of the China Video Industry Association, said in an interview with Tencent Technology that this requires a unified standard, but smart homes include many industries such as electrical appliances, security, lighting, switches, and health. The brands are numerous and the technology is uneven. A very complicated project.
Although the rapid rise of smart hardware has opened up a new window for smart homes, it is still far from the convenience of users to enjoy the smart home.
Who is hindering the development of smart homes?
The concept of smart home began to be mentioned by hardware companies 10 years ago, but development is not warm. Until the arrival of the mobile Internet, it laid an important foundation for the application of intelligent hardware.
The advent of Google Glass has opened the curtain for the emergence of smart single products. Wearable devices, micro-intelligent products, and lightweight smart products have appeared on the stage. Smart home manufacturers, international giants, and Internet companies have all been involved in this scuffle.
The participation of many brands makes cross-industry cooperation difficult. An industry insider said that smart TV hopes to earn copyright and service fees related to video content; entrepreneurs of smart refrigerators hope to make profits from fresh cold chain supply; users of smart routers hope to earn website navigation and cloud Profits such as services and advertising; smart cameras hope to earn service fees for video content storage; smart security devices hope to earn policy fees for property insurance and so on.
Zhang Yonggang, deputy director of the National Digitalization Standardization Technical Committee for Intelligent Buildings and Residential Areas, publicly stated that the standard compatibility of smart homes is currently poor, and equipment interconnection is difficult. Although there are three standards of "IGRS", "ejiajia" and "Guanglian" for smart home enterprises, they all have their own emphasis, and can not achieve the overall integration of the smart home field, the interests will inevitably bring The standard "respectively".
“These brands such as cameras and security are scattered and the technology is uneven. It is difficult to guarantee the quality and stability of the products.†Sun Win also believes.
“Traditional home appliance companies lack innovation power. Only in the last year or two have realized that the Internet is coming, some products can not meet the requirements of high-end.†A home appliance industry believes.
At present, the industry is promoting the integration of home and Internet of Things to jointly build a smart home system based on the Internet of Things. However, more than 80% of chips for RFID devices, sensors, and other devices are dependent on foreign imports. The lack of core products and technologies with independent property rights also leads to a higher overall price of household products.
Therefore, at present, smart homes only stay on smart items.
Are users willing to pay for extra intelligence?
Another dilemma that innovators often face. When technology, products, and business logic are clear, the market and users are not paying for it.
Does the public need “over-intelligent†products? If you open the home air conditioner on the road 10 minutes in advance and pay extra, they may even worry about the security problems, power consumption and network costs.
According to a report by Avi Consulting (AVC), how to protect users' private data from being shared or even used by the outside world is the biggest question for users to use smart products.
For users who can own these smart products, it is a big investment. At present, smart air conditioners, smart TVs, smart switches, etc. are 30%-60% higher than ordinary products. In fact, these intelligent products are targeted at a small number of consumers.
If you build a complete smart home solution, the price of millions of dollars is also beyond the reach of ordinary users. According to a survey of the smart home market in Shenzhen, at present, the smart home decoration fee for luxury residential projects ranges from 30 to 1 million yuan, of which the cost of a complete smart home system is generally around 700,000.
The above report shows that for the vast majority of elderly users, when the equipment in the home is all smart, it will become more cumbersome and exclude these products.
The data shows that by 2020, the output value of China's smart home will reach 2 trillion yuan. How to tap the potential gold mine of smart home may not be the infinite imagination space that you stimulate for users, but the way users can accept and work.
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