Westfield's large LED display attracts attention
Three large LED displays installed in Westfield
London, UK, March 5, 2009 -- Westfield, Europe's largest indoor shopping mall in downtown London, officially opened in October 2008 and has been a huge success in a few months. The secret to success comes from Ocean Outdoor, a large outdoor advertising specialist, who commissioned the world's leading LED display solutions provider, Lighthouse (small technology), to install three large LED displays near the mall to help Westfield Mall attract thousands of dollars in downtown. Thousands of people eyeballs.
The three large LED displays consist of 12x 4 blocks (12.24 meters wide and 3.04 meters high) R16i/o 16mm outdoor LED display. These display panels are spliced ​​together to create a large, independent rectangular structure. Three large LED displays are deployed at the busy highway junction next to the Westfield Shopping Centre, facing the Dutch park roundabout, attracting the attention of thousands of drivers and consumers around the world every day.
On the streets of London, there are all kinds of outdoor advertisements everywhere, competing to attract passers-by. Therefore, Westfield Shopping Center's requirements for this project are quite strict. Lighthouse's R16 screen resolution of 5000 nits, contrast ratio of 2000:1, with realistic color reproduction capabilities, coupled with Lighthouse's renowned industry reliability, is the Westfield shopping center demand The best display solution. After close consultation between Ocean Outdoor and Lighthouse Taylor, General Manager of UK and Nordic Region, we finally determined the R16 i/o overall solution for our customers.
Simon said: The Dutch Park Roundabout is a very important advertising area. The management of Westfield Shopping Center is particularly eager to benefit from the daily flow of people around the island. By working with Ocean, we delivered a perfect solution based on the rigorous standards set by Westfield and Ocean, and both parties are very satisfied.
The screen displays the opening hours of the Westfield Shopping Centre, advertisements for retail outlets in commercial centers, and business information for other tourist attractions in London. Controlled by the Lighthouse (Liga-Tech) LIP-KX processor, the screen is played via a wireless network-based 3G system and managed remotely by Ocean's office near Lancaster Road in London.
This project has received a lot of attention. We are very pleased to be able to work with Ocean to bring a fascinating LED viewing experience to passers-by in Holland Park Roundabout and customers at Westfield Shopping Centre. Simon also said: We firmly believe that the excellent image quality of Lighthouse and the customized advertising content will surely bring win-win for advertisers and consumers.
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