Under the trend of smart speakers, it seems that global technology giants have smelled the sensitive factors in the air. Players such as Amazon, Google, Apple, Samsung, Ali, Tencent, and Xiaomi are vying to grab the first and then quickly enter the battlefield. It seems that everyone wants to divide. Get the big cake of smart speakers.
In contrast, the social giant Facebook is much more reserved! We haven't been able to wait for the Facebook smart speaker so far. This can't help but make people wonder if Facebook really has no intention of smart speakers? In fact, there have been rumors about Facebook's smart speakers, and there have even been reports that Facebook is developing a smart speaker with a screen, Aloha, which was later renamed Portal.
As the saying goes: "No wind, no waves", it doesn't make sense that Facebook is really willing to miss the trend of smart speakers. Now there is news that the legendary Facebook smart speaker has made progress.
According to a report from TechCrunch, Facebook is developing a voice recognition function for Aloha, and from the exposed Aloha user interface prototype, it is still a bit rough, and the use effect is similar to sending voice messages through QQ now, and currently only has a voice transcription function.
At the same time, in the voice test of this exposure, it also mentioned the description of similar smart speaker related functions. Turn on Bluetooth and be in the same Wi-Fi environment with the mobile phone to improve the matching accuracy. This is clearly before the smart speaker is used. The basic operation of connecting a mobile phone.
Smart speakers are in full swing today, obviously Facebook can no longer hold back. However, the smart speaker market is like a cloud, and it may not leave Facebook much respite. Is it cold before it goes on the market? Why is this? After the author's exploration, it has the following points worthy of attention.
First of all, Amazon and Google are fighting, and Facebook is clearly behind. Looking at the current smart speaker industry, Amazon and Google are absolutely inescapable. The "preemptive" Amazon has firmly occupied the top spot in the smart speaker market by virtue of its huge size, while the latecomer Google is ambitious and uses tough The market sales force has generated a rising star in the field of smart speakers, and the competition between Amazon and Google is clearly still in the ongoing stage. However, new players such as Ali and Xiaomi have already gained a foothold with their superior price/performance ratio. How can Facebook catch up?
Secondly, it is difficult for social giants to find additional services for smart speakers. Under the wind, presumably every player will think that he will soar into the sky, but more players are indispensable. Facebook's specialty lies in social networking, which also means that it is difficult for Facebook to find valuable additions in its own ecosystem. service. From a consumer's point of view, the motivation to pay for it will also be greatly reduced.
Finally, Facebook will also face more difficult user privacy issues. With the “leakage door†continuing to ferment, how many users will choose to pay for the smart speaker products of a company with security risks?
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