Sky price smart lamp valuation up to 50 million

According to reports, people in different scenes and different moods need different atmospheres. No one does not like the right atmosphere. What is the development trend of the atmosphere product industry?

First, the world's largest lighting company Philips 2014 launched the HUE smart light bulb, the main mobile phone APP color, the realization of the mechanism is the light bulb connection bridge, the bridge and then the mobile phone, a single set price of up to 1698 yuan, it is reported that has sold 5 million sets; The second is that we know that Xiaomi also launched a smart bedside lamp in July 2015 - Yeelight, is also the main APP color, the difference is that Philips does not need a bridge, the phone directly connected to the lamp; the third is the United States famous Sonos created a wireless HIFI background music system and achieved great success. Fourth, Mercedes-Benz's latest S-Class sedan has provided "emotional atmosphere lights" and "back row of aromatherapy functions."

These world-class big brands began to cut into the atmosphere market from the perspective of “vision, hearing, and smell”. This shows that the “blue atmosphere” of the “atmosphere” has begun to be acknowledged by the great prophet of the prophet.

It is reported that the development of "small nest smart atmosphere lamp" "Shenzhen have nest intelligence" by a number of professional VC VC valuation quoted up to 50 million yuan, and has access to the well-known investment institutions. The project has also won the early investment of the “Premier Coffee __3W Investment Fund” and set a record of 3W investment speed: it will be completed within three working days from the first contact, the signing of the contract and the arrival of funds. It is reported that because of the differences in development concepts, Nestec has previously rejected the investment intention of China's largest lighting production and distribution center, Zhongshan Guzhen Lighting Association, and Xiaomi’s investment institutions.

In the era when all kinds of pseudo-intelligence have emerged one after another and investors have begun to see no rabbits and no eagles, why are so many famous institutions favoring a lamp in the district?

Pian Zhenxing, founder of Nest Intelligence, said that our income is getting higher and higher, and our spiritual needs are getting more and more tired; we have slowly become working machines, and the feelings between couples, couples and loved ones gradually become numb and lack passion. The current era is an era of over-capacity. All products are desperately stacked, but no hardware brand focuses on the emotional needs of the human heart. This is the background of the birth of Nestle Intelligence. Pi Zhenxing’s words are thrown in a loud voice: “We need to be a pioneer in smart atmosphere products and ecology. We need to be “a big country” in the atmosphere.” The atmosphere is through “visual, auditory, olfactory, Touch affects the "atmosphere" and "atmosphere" in the environment, stimulating the human hormones and nervous system, thereby affecting people's emotions. “Xiao Chao Smart Desk Lamp” is just an entry point for the ecological product ecosystem of Nest.

Why does a nest choose a table lamp as an intelligent ambience entry point?

First, light is the preferred way to create an atmosphere; second, the table lamp can be used without decoration; third, the cost of acquisition is low; fourth, the atmosphere in China is still a blue sea, and China has 1.8 billion bedrooms waiting for us to enter.

It is reported that this is a smart atmosphere lamp with a clear understanding of the atmosphere, a nest for the consumer in different scenarios, different moods to customize different scenarios, a "I love you" rose-red atmosphere to add romance between the lovers romantic The scene, a “what you know” yellow-green fresh and warm single person more than a comfort to accompany, originally this is a smart desk lamp that can understand “people”, in addition to scene mode lights, but also support music, Aromatherapy interactive scenarios, and each scenario was created through “mass research, color psychology experts, software engineer synthesis, target user review”.

The highlights of the manipulation are also very obvious. Pi Zhenxing believes that in addition to bringing a better experience to true intelligence, the manipulation must be easier than before. First, Xiaochao supports SSP far-field speech recognition technology, touch technology supporting blindness, and auto-sensing technology. Any consumer can use it directly after buying it back, without any configuration and any connection. Of course, it also has a mobile phone APP control function.

In terms of product design and craftsmanship, the designers who have received the "IF, Red Dot" award design their innovative metal I process to the lighting industry, and innovatively provide "black silk temptation, charm, fantasy series", etc. A variety of patent shades for consumers to choose and replace.

Voice control

It is understood that Xiaochao smart desk lamp adopts “Double Wheat” far field recognition scheme, which can effectively suppress the noise and reverberation effects beyond the user’s voice and ensure the accurate recognition effect within 5 meters. In addition, the light can be directly turned on using the "small nest light", and in the off state, other commands other than this sentence are not operated by mistake and the voice experience is improved.

WeChat, APP control

In addition to mobile phone download APP control, Xiaochao smart desk lamp can also be directly controlled by WeChat without downloading.

Through the mobile phone, you can control the light switch, brightness adjustment, color temperature adjustment, 16 million color adjustment, scene selection.

Full chassis touch

It is understood that the entire surface of the streamlined chassis is a switch that can be turned on or off by tapping anywhere. Touch the edge of the pedestal at night to light the light.

Nestle smart desk lamp 6W power, 5 brightness adjustment, color temperature between 1700K-6500K, with 16 million color adjustable, and carefully modulated 22 lighting atmosphere, theoretical working hours to reach 50,000 hours. Custom double heat sinks ensure that the lamp behaves at a low temperature, thus ensuring safety and reducing the light failure of the lamp. In addition, the desk lamp is equipped with a power adapter, which converts the strong electricity into a safe voltage of 12V and then enters the product, which is safer and more reliable than traditional strong radio lamps.

There is not only a table lamp in nest intelligence, but a “do-it-yourself upgrade” that transforms weak demand into strong demand and creates a new category of “atmosphere and atmosphere”.