[Hui Cong Lighting Network] Wu Changjiang, who has been in the lighting industry for 10 years, spent an extraordinary year. Despite the impact of the ice disaster in 2008, the South Flood, the Sichuan earthquake, and the global financial crisis, he still led the rapid growth of NVC Lighting, and its overseas business has doubled.
In 2007, Wu Changjiang finally ended the internal equity turmoil. He was born with “paranoia†and he couldn’t wait to expand overseas after he regained his command. He said that the market breakthrough was due to the company’s first “investment store, mine The “OEM†store, which was responsible for the renovation, was successfully replicated. This model was previously invincible in many cities in China.
In March 2008, NVC Lighting Overseas Business Unit held the first overseas dealer conference, and nearly 100 dealers from more than 20 countries gathered in Huizhou, Guangdong. In April, NVC Lighting went to the Frankfurt Lighting Fair. In addition, NVC lighting stores also appeared in Southeast Asia, Australia, Russia, India and other places.
Since 2006, “NVC NVC Lighting†global brand marketing has been getting better. Under the condition that more than 90% of the enterprises in China's lighting industry rely on OEM business channels for export markets, Wu Changjiang promotes its own brands and has achieved good results, especially “conspicuousâ€.
In order to achieve this goal, Wu Changjiang dug up Zhang Qingyu, who has worked for Philips for 11 years, as the general manager of NVC Lighting's overseas business unit, as well as Yin Yi, Zhou Yi, who also worked at Philips, and the former TCP China CEO Xia Lei. Industry elite.
In China, Wu Changjiang is also against the trend. Despite the unfavorable factors such as the macroeconomic situation and the downturn in the real estate industry, NVC Lighting's four major industrial parks and hardware factories have been completed and put into production, and the Shanghai R&D Center has also been officially put into operation.
Wu Changjiang certainly knows that 2008 is a year to test the wisdom of business survival. At the same time that the hardware factory was completed, he initiated a series of production management management reforms to optimize and reengineer the process, while reducing unnecessary internal expenses, controlling expenditures, and reducing costs.
NVC Lighting continued to increase its efforts in the second and third tier markets. In the first half of this year alone, there were more than 600 newly opened or renovated specialty stores, bringing the number of national specialty stores to 2,200 and covering more than 1,500 cities.
Wu Changjiang's continuous improvement has long attracted the attention of investors. In the first half of 2008, Goldman Sachs invested US$37 million in the acquisition of NVC Lighting. Almost at the same time, NVC Lighting also acquired the largest energy-saving lamp tube manufacturer in Asia, Zhejiang Jiangshan Sanyou Electronics Co., Ltd., and further improved the industrial chain.
Previously, Softbank Saifu had invested in NVC lighting twice. It is also because of the relationship between Softbank and Fufu that Wu Changjiang was able to introduce senior executives such as Xia Lei, alleviating the shortage of talents in enterprise development. The addition of Goldman Sachs has undoubtedly injected new support for Wu Changjiang’s dream of “World Brand†at the beginning of his career.
The definition of success: success is only relative, everyone's views are different, and achieving the goal set by them is success. There is only one way to achieve success, that is, to learn to pay what ordinary people can't afford.
Elements of success: The most important thing is a firm belief and commitment to things. Since the establishment of NVC Lighting for ten years, my colleagues and I have only focused on the lighting industry.
The most memorable thing in the entrepreneurial process: In 2005, the equity event, encountered such a big difficulty, can still come over, many people have helped me, let me be unforgettable.
The philosophy of believing: To be a company, you must be fast and steady. Doing business is like playing acrobatics, not like playing magic.
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