In 2016, “Double Twelve†just came to an end. The official flagship store of Op Lighting has a total sales volume of more than 77.89 million in one day, and it has achieved a good sales performance in 2016.
Since the development of e-commerce by Op Lighting, the active exploration and continuous adherence have brought the company's outstanding performance in the e-commerce channel. In the recent "Double Eleven", Op Lighting has ranked first in the lighting home improvement industry with an official direct marketing volume of 204.6 million yuan. This is also the first time that Op has won the first place in the lighting decoration industry for four consecutive years; it is worth mentioning that the three majors of Opto The number of sales of the switch socket series also jumped to the top of the Tmall category.
From “Double 11†to “Double 12â€, Op Lighting always gives consumers real benefits and benefits. The "Double 12" carnival promotion, Op Lighting not only provides consumers with cost-effective products, but also provides thoughtful and thoughtful service, greatly improving the brand's goodwill.
As the Internet wave continues to penetrate all walks of life, Op Lighting has actively opened up new sales channels, cooperated with leading e-commerce distribution companies in the industry, and opened online direct flagship stores in Tmall and Jingdong, and allowed to be certified by the company. The dealers open the store to sell the Op Art products and accept the company management. Through the product differentiation management, online sales supervision and after-sales service system, the company not only strengthens the Opal while ensuring that there is no price conflict and avoids counterfeit and shoddy products. The market promotion and layout of the products, at the same time, make the construction of the overall channel of Ou Pu more three-dimensional, effectively enhancing the channel sales efficiency.
In the future, Op Lighting will continue to promote business upgrades, continue to strengthen R&D investment and technical strength, further enhance brand advantages, and strengthen the company's investment channel by strengthening investment and construction of commercial, e-commerce and overseas channels while strengthening and deepening the advantages of the company's distribution channels. Channel penetration capability and three-dimensional coverage continue to lead the development of industry and market, and create a leading enterprise in lighting.
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