Dong Zhijiang, general manager of Diyuan Optoelectronics: Increasing research and development to improve competitiveness is the key

[Editor's note] In the current global economic recession, China's economic growth is slowing down, the LED industry that has always been favored by people will also be greatly affected, and the future opportunities and challenges are always the industry or investment. The topic of concern to the organization. Many people have different views on the future of the LED industry. As a photo-portal website, Optoelectronics News has been closely tracking the overall industry development trend and is now making "the opportunities and challenges facing the LED industry in the overall economic recession." "Special topics, we hope to consult the views of many companies and experts from multiple angles and multiple dimensions to explore the development trend of the industry. It is the so-called "collecting information from ten parties, condensing the Quartet's remarks, recruiting Quartet talents, and exploring future trends." "The following is an exciting interview with the editor of Optoelectronics News Network, the general manager of Wuhan Diyuan Optoelectronics Technology Co., Ltd. Dong Zhijiang:



General Manager of Wuhan Diyuan Optoelectronics Technology Co., Ltd. Dong Zhijiang



Optoelectronic News Network: Has the recent financial crisis affected Diyuan? What countermeasures should the company take?


Diyuan Optoelectronics: There are some short-term effects, and we will slow down the growth rate appropriately. In the long run, this is a process of optimizing adjustments. For the LED lighting field that the company pays attention to, this is more an opportunity, because lighting energy conservation will receive more and more attention. The company will increase investment in research and development to improve competitiveness.



Optoelectronic News Network: You have said that you want to reduce the LED lights to 20 yuan / only within three years. Why does your company have such high confidence?


Diyuan Optoelectronics: My prediction is supported by data. At present, the technology we have mastered, the chip luminous efficiency can be increased by 50% on the existing basis, and the injection current density can be doubled again, so we think that this can be done completely.



Optoelectronics News Network: We have noticed that Diyuan Optoelectronics is actively recruiting talents. This is in stark contrast to the large number of layoffs in many companies. Can you talk about your company's current talent strategy?


Diyuan Optoelectronics: The company focuses on high-end product research and development and industrialization, and has strong demand for R&D talents. In the next three to five years, the company will increase the construction of the talent team, and the demand for technical talent will only increase.



Optoelectronic News Network: The main product of your company is LED chip. At present, the competition is relatively large. Can you talk about the current competition in the chip industry?


Diyuan Optoelectronics: Diyuan Optoelectronics is a Sino-US joint venture invested by domestic and overseas venture funds. It is one of the few units that can undertake the national 863 major science and technology projects. Product positioning is a high-power LED chip for lighting, which is different from the standard chips used for display by other domestic LED chip factories. The main products of 90lm high-power LED chips are used in LED street lights, tunnel lights, spotlights and other lighting fields. The added value of products is high, and they compete directly with European and American rivals. In the competition, we have our own advantages, the product is cost-effective, and can provide export patent license. (Zeng Cong)



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