A “low season†is not a light shipment, which triggered the overall change of the LED sector in the near future. The high growth expectations given by major research institutions have made the industry confident in the 2014 LED lighting market.
The industry believes that the external factor of this round of LED market is that the recent customs data reflects that the LED off-season in the fourth quarter of 2013 is not weak, Taiwan manufacturers' shipment data exceeds expectations, and the US market has completely banned production and import since January 1, 2014. Incandescent lamps, while prices have been close to incandescent lamps, the price hikes have slowed down, and large-scale shipments by industry players are endogenous. For the LED industry in 2014, a number of listed companies expressed their optimism to the China Securities Journal.
Confidence in the industry in 2014
Zhang Hongbiao, research director of the High-tech LED Industry Research Institute (GLII), said that in 2013, the growth rate of the LED lighting industry exceeded expectations. LED indoor lighting, such as panel lights, lamps, bulbs and other sub-products increased significantly.
On the one hand, it benefited from the change of policy support and the application of standards; on the other hand, the downstream market led to the increase in the utilization rate of LED midstream and midstream, and the decline in the cost of key components and Accessories led to a rapid decline in the cost of lamps. Compared with the fierce situation in which the LED industry killed each other in the past two years, the overall market situation in 2013 has become better.
The High-tech LED Industry Research Institute (GLII) predicted at the beginning of the year that the output value of LEDs in China will reach 260.3 billion yuan in 2013, a year-on-year increase of 26%. The actual market size will be slightly higher than the forecast data. GLII expects LED output value in mainland China to reach 446.5 billion yuan in 2017.
An industry insider told the China Securities Journal that from the fundamental point of view, LED lighting is a very certain industry in terms of growth in 2014, mainly because of the decline in prices, market acceptance has matured, manufacturers' willingness to promote is very strong, plus The rapid change in the channel of LEDs has provided new increments for the large-scale sales of LED lighting products.
This year's LED lighting terminal application market growth rate slightly exceeded the beginning of the year. GILL statistics predict that the total sales of LED indoor lighting products (light source and lamps) will reach 1.681 billion in 2013, an increase of 111%. The actual number in 2013 will be close to 2 billion, faster than forecast.
Considering that the penetration rate of the LED market is increasing year by year, the sales growth of LED indoor lighting products will slow down in the next few years. GLII expects that the annual sales of LED indoor lighting products will reach at least 8.2 billion in 2017.
Listed company business continues to expand
For this year's lighting market, Deng Fei, Secretary of the Board of Directors of Dehao Runda, told the China Securities Journal: "The huge space in the lighting market is beyond doubt." From Dehao Runda, on the one hand, it focuses on the growth of enterprises, on the one hand, sharing The growth of the industry. In the overseas market, the company has reached an agreement with Electrolux and Whirlpool respectively, and obtained the right to use the “AEG†and “WHIRLPOOL†brands in overseas countries, and established them in the United States, Japan, Hong Kong, Taiwan, Thailand and other countries and regions. Sales subsidiary. “The synergy effect of Dehao Runda from upstream chips to downstream lighting brands is gradually emerging,†he said.
“With the sales revenue of NVC, Dehao Runda has become the largest lighting company in the industry. The five-year plan is to create 30 billion yuan in sales, of which NVC Lighting has a contribution of 10 billion yuan.†Wang Donglei, chairman of the board of directors, once told the media. According to industry insiders, NVC has more than 3,000 stores in the country, providing strong support for the sales of LED lamps in the retail sector. According to JPMorgan Chase's forecast, NVC's operating performance in 2013 will grow by more than 28 times compared to 2012, and will grow by 100% in 2014 compared to 2013.
"With the continuous development of the domestic LED industry, the competition of enterprises is becoming increasingly hot, and the survival of the fittest will become inevitable." Liu Di, the secretary of the National LED Packaging Leading Enterprise Guoxing Optoelectronics, introduced. She said that as a capital-intensive industry, strong capital is very important, but the accumulation of technology can show the strength of a company. Guoxing Optoelectronics has now built a whole industry chain production and sales system from upstream chips to downstream applications. The company realizes the mass production of upstream chips and further reduces costs through the upgrading of product structure and process in the midstream packaging field. In addition, in the downstream lighting fixtures and applications, National Star Optoelectronics will continue to introduce differentiated new products for different distribution channels and engineering channels to meet different market needs.
The old "China Light King" Foshan Lighting is also catching up with the LED market. Pan Jie, the newly appointed chairman of the company last year, said in an interview with the media that Foshan Lighting is not the longest in the LED field, but its every move often has a stone that provokes the effect of thousands of waves. The company only in 2013. A number of ultra-high-cost products have been introduced, which has also driven the price of similar products in the industry to turn sharply and promote the rapid spread of LED products. According to the data, since Foshan Lighting has invested in the LED production line in 2012, the production capacity has increased exponentially. With the channels in the lighting field and the mature marketing network, the company has adopted a rapid price reduction promotion strategy with the national distributors to seize market space.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
The industry believes that the external factor of this round of LED market is that the recent customs data reflects that the LED off-season in the fourth quarter of 2013 is not weak, Taiwan manufacturers' shipment data exceeds expectations, and the US market has completely banned production and import since January 1, 2014. Incandescent lamps, while prices have been close to incandescent lamps, the price hikes have slowed down, and large-scale shipments by industry players are endogenous. For the LED industry in 2014, a number of listed companies expressed their optimism to the China Securities Journal.
Confidence in the industry in 2014
Zhang Hongbiao, research director of the High-tech LED Industry Research Institute (GLII), said that in 2013, the growth rate of the LED lighting industry exceeded expectations. LED indoor lighting, such as panel lights, lamps, bulbs and other sub-products increased significantly.
On the one hand, it benefited from the change of policy support and the application of standards; on the other hand, the downstream market led to the increase in the utilization rate of LED midstream and midstream, and the decline in the cost of key components and Accessories led to a rapid decline in the cost of lamps. Compared with the fierce situation in which the LED industry killed each other in the past two years, the overall market situation in 2013 has become better.
The High-tech LED Industry Research Institute (GLII) predicted at the beginning of the year that the output value of LEDs in China will reach 260.3 billion yuan in 2013, a year-on-year increase of 26%. The actual market size will be slightly higher than the forecast data. GLII expects LED output value in mainland China to reach 446.5 billion yuan in 2017.
An industry insider told the China Securities Journal that from the fundamental point of view, LED lighting is a very certain industry in terms of growth in 2014, mainly because of the decline in prices, market acceptance has matured, manufacturers' willingness to promote is very strong, plus The rapid change in the channel of LEDs has provided new increments for the large-scale sales of LED lighting products.
This year's LED lighting terminal application market growth rate slightly exceeded the beginning of the year. GILL statistics predict that the total sales of LED indoor lighting products (light source and lamps) will reach 1.681 billion in 2013, an increase of 111%. The actual number in 2013 will be close to 2 billion, faster than forecast.
Considering that the penetration rate of the LED market is increasing year by year, the sales growth of LED indoor lighting products will slow down in the next few years. GLII expects that the annual sales of LED indoor lighting products will reach at least 8.2 billion in 2017.
Listed company business continues to expand
For this year's lighting market, Deng Fei, Secretary of the Board of Directors of Dehao Runda, told the China Securities Journal: "The huge space in the lighting market is beyond doubt." From Dehao Runda, on the one hand, it focuses on the growth of enterprises, on the one hand, sharing The growth of the industry. In the overseas market, the company has reached an agreement with Electrolux and Whirlpool respectively, and obtained the right to use the “AEG†and “WHIRLPOOL†brands in overseas countries, and established them in the United States, Japan, Hong Kong, Taiwan, Thailand and other countries and regions. Sales subsidiary. “The synergy effect of Dehao Runda from upstream chips to downstream lighting brands is gradually emerging,†he said.
“With the sales revenue of NVC, Dehao Runda has become the largest lighting company in the industry. The five-year plan is to create 30 billion yuan in sales, of which NVC Lighting has a contribution of 10 billion yuan.†Wang Donglei, chairman of the board of directors, once told the media. According to industry insiders, NVC has more than 3,000 stores in the country, providing strong support for the sales of LED lamps in the retail sector. According to JPMorgan Chase's forecast, NVC's operating performance in 2013 will grow by more than 28 times compared to 2012, and will grow by 100% in 2014 compared to 2013.
"With the continuous development of the domestic LED industry, the competition of enterprises is becoming increasingly hot, and the survival of the fittest will become inevitable." Liu Di, the secretary of the National LED Packaging Leading Enterprise Guoxing Optoelectronics, introduced. She said that as a capital-intensive industry, strong capital is very important, but the accumulation of technology can show the strength of a company. Guoxing Optoelectronics has now built a whole industry chain production and sales system from upstream chips to downstream applications. The company realizes the mass production of upstream chips and further reduces costs through the upgrading of product structure and process in the midstream packaging field. In addition, in the downstream lighting fixtures and applications, National Star Optoelectronics will continue to introduce differentiated new products for different distribution channels and engineering channels to meet different market needs.
The old "China Light King" Foshan Lighting is also catching up with the LED market. Pan Jie, the newly appointed chairman of the company last year, said in an interview with the media that Foshan Lighting is not the longest in the LED field, but its every move often has a stone that provokes the effect of thousands of waves. The company only in 2013. A number of ultra-high-cost products have been introduced, which has also driven the price of similar products in the industry to turn sharply and promote the rapid spread of LED products. According to the data, since Foshan Lighting has invested in the LED production line in 2012, the production capacity has increased exponentially. With the channels in the lighting field and the mature marketing network, the company has adopted a rapid price reduction promotion strategy with the national distributors to seize market space.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
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