Can PPTV's New TV Parameter Exposure Recreate Sales Fever?

It is reported that on November 20th, PPTV TV will launch a 1 yuan booking promotion event at the Tmall flagship store. The scheduled activity will continue until December 12, PPTV TV's PPTV-55T, PPTV-43P are among the promotions, The previously announced PPTV 55-inch new TV will also be officially launched through this big promotion event. Consistent with previous speculations by related parties, the new TV that PPTV will launch is an upgraded version of the popular single product PPTV-55P, the PPTV-55P Pro. Recently, there have been media explosions of PPTV-55P Pro detailed parameters, the upgrade of the core configuration has become the biggest bright spot.


The upgraded PPTV-55P Pro upgrades the screen to the same LG original 4-color 4K screen as the flagship model PPTV-55T, adding a 4 color 4K screen with white sub-pixels, which can bring out more detailed and realistic picture presentation, and also a smart TV. The standard configuration of the manufacturer's flagship model. PPTV TV has boldly enabled 4-color 4K screens on mid-range models, which may have a big impact on the mid-range market. On the core processor, the PPTV-55P Pro replaces the MTK5508 dual-core processor and uses the 6A828 quad-core processor of the world's top chip maker Mstar. Like the bold upgrade of the screen, the replacement of the PPTV-55P Pro processor is also A rare attempt at the midrange model. On the system side, the PPTV-55P Pro is equipped with a PPOS system based on Android5.0.1 in-depth development. In addition, it is worth mentioning that the previously acclaimed 55P appearance process can be preserved, PPTV-55P Pro also uses a piano paint frame, and under the guidance of the minimalist design concept, the thickness of the thinnest part of the PPTV-55P Pro body For 15mm, the base adopts aluminum full die casting process, precision polishing treatment, high temperature paint layer, and the front frame adopts high temperature injection molding and seamless integrated molding technology.
Looking at the upgrade of the core configuration, the PPTV-55P Pro continues the consistently high-profile configuration of PPTV TVs. Whether it is the use of LG original 4 color 4K screen or the replacement of the Mstar6A828 processor, it is moving towards the PPTV TV's own flagship model PPTV-55T. Previously, the PPTV-55P was a flagship product, and after this comprehensive software and hardware upgrade, whether the PPTV-55P Pro will follow the low-cost strategy adopted by PPTV TV has also caused a lot of speculation. The reporter learned from relevant PPTV television operators that, despite the large extent of PPTV-55P Pro hardware upgrades, the pricing remained unchanged. If the price of the PPTV-55P Pro is the same as the 55P is 3599 yuan or less, there is no doubt that the PPTV-55P Pro will recreate the smart TV industry's cost-effective new high. It is understood that in the end of last month's PPTV intelligent hardware brand day, the price-to-price ratio known as PPTV-55P straight down 800 yuan, the first 55-inch 4K smart TV prices pulled down the 2800 yuan mark, in the PPTV TV "five free" policy With the low price stimulus, 80,000 units of the PPTV-55P were sold out in just three minutes.


Therefore, the substantial upgrade of hardware and the unchanged price of PPTV-55P Pro will have great room for future sales. Not only that, PPTV-55P Pro is also worth more for consumers because of its strong advantages in content resources. look forward to. At the PPTV Juli 2016 Strategy Conference on November 17, PPTV Juli announced that it will invest RMB 5 billion to fully compete for superior copyrights and programs, providing users with more than 400 Hollywood movies, over 150 heavy US dramas and Korean dramas. , 8 original self-produced variety shows and more than 20 first-line popular variety shows, strive to cover 80% of popular TV dramas, show massive HD content on TV, music, tourism, sports and other channels, which provides continuous expansion of PPTV TV content. Strong support. And earlier, PPTV Juli has entered into in-depth strategic cooperation with CBS and SHOWTIME, which means that more and more offshore genuine resources will appear on all platforms of PPTV.

The configuration of the flagship model + the price of the mid-range model + the huge amount of genuine content resources, the birth of the PPTV-55P Pro coincides with the best timing, as the finale at the end of 2015, whether PPTV-55P Pro can create a boom in sales ,let us wait and see.

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